Manager, Category Leadership - Kroger

Posted 9 Days Ago
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Mason, OH
Mid level
Consumer Web • Food • Manufacturing
The Role
Manager of Category Leadership at Conagra Brands overseeing customer interface, category strategy development, and competitive advantage improvement for Kroger sales team. Responsible for developing category plans, new item presentations, and enhancing brand presence at the customer level. Requires Bachelor's Degree and 3+ years of related CPG industry experience.
Summary Generated by Built In

As a Manager of Category Leadership on our Kroger sales team, you will improve category MAPS at the customer for an assigned portfolio of Grocery, Frozen and Refrigerated brands including iconic brands such as Chef Boyardee, Hunts and Reddi Wip. You will join the sales team in reaching important customer decision makers to present category development plans, and work with headquarter Category Leadership and Business Development teams in the development of category plans. You will manage new item presentation development and all aspects of shelving our products in a category friendly way. You will also identify opportunities to improve competitive advantage and enhance our stature with the customer. You will report to a Director of Category Leadership.

Your Impact:

  • Oversee the customer interface at the category level, with focus on improving customer and company sales/profits.
  • Work with sales, marketing, insights, retail effectiveness, and other category leadership resources to implement category programs.
  • Be an expert on Category Leadership tools and capabilities.
  • Master customer loyalty card data.
  • Lead category strategy and review meetings with customers; assist brand-based, Category Leadership programs.
  • Develop tools to diagnose new category opportunities.
  • Understand opportunity gaps and build case and sales stories to close gaps.
  • Give consumer/category input within customer joint business planning (JBP) to help refine plan elements based on consumer and category knowledge.
  • Improve field sales capability to use insights.
  • Monitor industry trends and competitive activity to identify opportunities to improve capabilities/advantage in the market.
  • Improve shelf position for brands while maintaining a shopper/category first approach.

Your Experience:

  • Bachelor's Degree required
  • 3+ years related CPG industry experience in the sales arena or a combination of sales and syndicated data experience (preferably in Market6, 84.51/dunnhumby, and Nielsen, IRI/Circana)
  • Presentation and negotiation skills
  • Data integration and interpretation experience
  • Project management skills
  • Experience flexing across multiple work streams

Number of Days in Office: 3

Relocation assistance is available for this position. Preference will be given to local candidates.

At this time, we require applicants for this role to be legally authorized to work in the United States without requiring employer sponsorship either now or in the future.

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Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

  • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
  • Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
  • Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
  • Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company:

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.com.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.

The Company
HQ: Chicago, IL
18,500 Employees
Hybrid Workplace
Year Founded: 1919

What We Do

Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results.

We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.

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