If you are looking to excel and make a difference, take a closer look at us…
- This role will be responsible in the development and growth of the issuing payments products. Particularly on credit cards under the segment of mass.
- Credit Cards acquisition - Conceptualize and launch high-impact acquisition campaigns to drive New-To-Card credit card growth. Monitor and optimize revenue drivers, manage cost-per-acquisition (CPA), and implement strategies to ensure sustainable portfolio profitability across mass segments.
- Design and execute end-to-end acquisition flows across all bankwide sales channels (Online, Branch, Direct Sales, Cross-sell and Telemarketing). Focus on seamless, digital-first onboarding experiences that align with modern consumer behavior.
- Develop and manage data-driven retention programs to minimize attrition. Analyze cardholder behavior to proactively offer value-added services that enhance customer "stickiness."
- Lead the development and maintenance of all product documentation (PDS, T&Cs, Internal SOP/Policies). Ensure absolute alignment with internal risk standards and BNM guidelines to facilitate smooth product launches/initiatives and audits.
- Collaborate within an Agile environment to champion digital enhancements. Work closely with IT and Digital teams to transition legacy processes into frictionless mobile/web experiences.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- Experience in product management for financial services
- Proficient in data analysis and campaign management
- Strong understanding of credit card products and acquisition strategies
- Experience working with Agile methodologies
- Excellent communication and coordination skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
