Manager, Campaigns

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Mid level
AdTech • Marketing Tech
The Role
Manage end-to-end influencer and social marketing campaigns: develop strategies, select and negotiate with influencers, oversee content approvals, manage timelines and budgets, monitor performance and recommend optimizations to meet client objectives.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.  

About the Opportunity

As a Campaign Manager, you will play a pivotal role in the success of our influencer and social marketing campaigns. You will be responsible for managing the end-to-end execution of campaigns, from conceptualisation to delivery, ensuring that each project meets its objectives and delivers exceptional results for our clients.

Key Responsibilities

  • Develop influencer marketing strategies and campaign plans tailored to client objectives.
  • Identify and select suitable influencers, considering brand alignment and audience reach.
  • Cultivate and maintain strong relationships with a diverse network of influencers.
  • Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
  • Provide influencers with clear guidelines and creative briefs for campaign content.
  • Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
  • Coordinate content approvals with clients and ensure all necessary revisions are made.
  • Create and manage project timelines, ensuring all campaign milestones are met.
  • Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
  • Monitor campaign performance and make data-driven recommendations for optimisation.

Skills and Experience

  • Minimum of 3 years of relevant experience planning and executing influencer campaigns.
  • Demonstrable experience delegating and prioritising an ever-changing workload.
  • Competent writing and communication skills.
  • Able to work effectively and calmly under pressure.
  • Understanding of influencer marketing and social metrics (impressions, reach, engagements).

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

 

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Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Minimum of 3 years of relevant experience planning and executing influencer campaigns
  • Experience delegating and prioritising an ever-changing workload
  • Competent writing and communication skills
  • Able to work effectively and calmly under pressure
  • Understanding of influencer marketing and social metrics (impressions, reach, engagements)
  • Right to work in the UK

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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