Manager, Brand Strategy and Campaigns – Mark’s (12 Month Contract)

What you'll do

The Manager of Brand Strategy & Campaigns is a senior marketing leader responsible for shaping the strategic direction of the Mark’s brand. This role serves as the architect of brand positioning and long-term strategy, ensuring that every consumer touchpoint—from national campaigns to in-store experiences—reflects the brand’s purpose and resonates with Canadians. The manager leads the development and execution of full-funnel campaigns, oversees the omni-channel seasonal briefing process, and drives social impact initiatives that reinforce the brand’s commitment to community. As a key collaborator across merchandising, creative, digital, and retail teams, this role ensures brand consistency and strategic alignment. The manager also owns agency relationships and brand performance reporting, using insights to continuously evolve marketing efforts and drive business growth.

• Define and evolve brand positioning and long-term strategy in alignment with company goals.

• Lead the omni-channel seasonal briefing process, ensuring briefs are strategically sound and creatively inspiring.

• Oversee development and execution of upper and middle funnel campaigns that drive awareness, engagement, and conversion.

• Manage strategic brand partnerships and social impact initiatives, including the “Forge Our Future” platform.

• Act as the primary liaison with creative and media agencies, ensuring alignment and excellence in execution.

• Lead brand performance analysis and reporting, translating insights into actionable strategies.

• Champion brand stewardship across internal teams, ensuring consistency and resonance in all brand expressions.

• Mentor and guide team members, fostering a culture of creativity, accountability, and strategic thinking.

What you bring

• 7+ years in brand strategy, marketing, or campaign leadership roles.

• Proven experience leading integrated marketing campaigns across channels.

• Strong strategic thinking and storytelling capabilities.

• Excellent leadership and team management skills.

• Experience managing agency relationships and cross-functional teams.

• Strong analytical skills with experience in brand performance reporting.

• Knowledge of Canadian retail and consumer behavior is an asset.

• Bachelor’s degree in Marketing, Business, or a related field;

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About Us

At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.