Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity-a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
More about this role
- Development of annual brand plans in the country aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
- Implement superior consumer and customer activation of agreed brand equity, renovation and innovation (with a quarter, half year and annual outlook)
- Implement the IMC programs, working with BU category activation team, agencies, and driving local adaptation of brand communication
- Collaborate with the Equity & Innovation teams to develop insight led and strategically relevant communication and innovation plans that drive brand health and category growth within the cluster/market
- Drive media planning and buying with local Media Manager and media agency
- Ensure effective working relationships and cross functional alignment of the category marketing plans with Regional Category Team, Sales (Category Planning & KAM), Consumer Insights, Customer Supply and Logistics and Finance and agency leadership to ensure effective market brand activation in accordance with brand plans, activation strategy, schedule and calendar
- Financial Management:
- Business Key Performance Indicators: Monitor and measure business performance for the specific brand against a set of KPIs including: volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of market
- Manage marketing spend budgets & improve profitability (ROI) across the cluster/market
- Provide quality input into financial forecasting for the category:
- Under the leadership of the Category Lead, The Brand Manager is responsible for driving and collaborating to determine the volume targets for their brand/s and subsequent monitoring volume achievement and inventory levels for the brands
- Manage required investment, prioritization, resources and enablers to deliver category targets
- Market landscape dissecting and understanding:
- Track ongoing pricing activities within the marketplace relevant for the brand and provide an understanding of opportunities and risks existing in the local market
- Internal reporting, staying abreast of market trends
- Drive the analysis of market information from Sales, Consumer Insights, Category Planning and Activation etc. to contribute to the discussion on trade spend activities, have action orientated discussions and strategically evaluate executions, innovation, pricing, competitors, portfolio etc.
- Feedback into product development and market executions; collaborate to create, launch and track performance of product and market executions
- Firm understanding of trade marketing and in-store execution to ultimately guide and drive strategic execution on brands and priorities
- Typically works with a timeframe for less than 12 months
Education, Skills and Experience Required
To succeed in this role, it is expected that the ideal candidate will have:
- Relevant tertiary degree or diploma - Marketing or related.
- Minimum 4 years' experience, having worked in a similar environment / role with at least 24 months' experience as a Brand Manager.
- FMCG experience advantageous.
- Knowledge and experience: Consumer, Shopper and Trade Insights / Marketing Planning and Budget Management.
- Demonstrated experience in applying strategic insights and translating strategies into execution plans.
- Demonstrated experience in managing a 360-marketing campaign from ideation to execution.
No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Temporary (Fixed Term)
Brand & Portfolio Management
Marketing
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
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Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time
