ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of technologies in highly specialized markets around the world: mobile imaging including photo, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solutions.
Your role
Acquire a deep market understanding in the segment of mobile imaging (smartphones) in terms of key markets, customers and competition to develop strategic communication concepts for all touchpoints (digital, POS, trade show etc.), brand key messages and create added value on all levels of communication within our brand partnerships
Align editorial plans and claims with our partners to elaborate joint co-marketing plan, provide and develop different multi-media content with internal sources and agencies and position the ZEISS Brand in all relevant advertising materials and campaigns under assurance compliance with the ZEISS Brand Guideline
Participate in the implementation of various marketing projects with our partners worldwide on an operational level (f.e. organizing master classes, participating in media events, handling sample photo shootings, etc.)
Taking responsibility for planning, organizing, and executing events (especially events at ZEISS headquarters in Oberkochen, Germany) that effectively communicate the organization’s message and objectives
Ensure brand quality and secure brand compliance for international co-marketing campaign execution. Brand and communication alignments with our partners are daily business
Track performance of co-marketing efforts through monitoring and evaluating activities concerning operational excellence and increase in brand value
Bring in your own ideas and work together with our international colleagues on existing and potential new partnerships with focus on China as growth market
Bachelor’s degree in communication, or business administration or similar subject with a strong focus on marketing, Master’s degree welcome
Strong work experience in brand management, marketing or communications with proven track record of successful marketing campaigns, preferably in the consumer product industry (knowledge in the field of optics and photography as a plus)
Ability to manage international partnerships and work effectively in a global environment
Excellent verbal and written communication skills as well as an independent, well-structured, and goal-oriented working style to meet project on time, budget and quality objectives
Proficient knowledge in business English, Chinese as a plus
Willingness to travel internationally (for example India or China) to max 10%
Your ZEISS Recruiting Team:
Mareike Georgi-ZehSimilar Jobs
What We Do
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023). With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Data privacy: www.zeiss.com/data-protection Imprint: http://zeiss.com/publisher This is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette
