Position Summary:
The Manager, Brand Partnerships & Campaigns will lead the development and execution of bold, insight-driven 360° marketing campaigns across the e.l.f. Beauty portfolio, including e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare.
This role is responsible for bringing integrated campaigns to life across all key channels (digital, social, ecommerce, influencer, retail, and paid media), ensuring cohesive storytelling and consistent brand expression across multiple brands and audiences.
The ideal candidate is a strategic and creative marketer who thrives in a fast-paced, high-growth environment and is passionate about shaping culture, driving engagement, and delivering best-in-class campaigns.
Responsibilities:
- Lead the development and execution of integrated 360° marketing campaigns across the e.l.f. Beauty brand portfolio
- Partner cross-functionally with Product Development, Brand Marketing, Creative, Digital, Sales, and Integrated Marketing teams to ensure cohesive campaign execution and messaging
- Own and manage campaign planning and marketing calendars, aligning key launches, brand moments, and cross-brand initiatives
- Develop and lead creative briefs, ensuring clarity of objectives, messaging, and deliverables for internal teams and agency partners
- Drive end-to-end campaign execution, managing timelines, workflows, and cross-functional dependencies
- Collaborate with internal and external partners (including agencies and creators) to deliver best-in-class, culturally relevant campaigns
- Analyze campaign performance and translate consumer, community, and channel insights into actionable recommendations and optimizations
- Ensure brand consistency while tailoring messaging appropriately across multiple brands and target audiences
- Identify and support brand partnership and collaboration opportunities that elevate awareness and cultural relevance
- Mentor and support junior team members, fostering a high-performance, collaborative team environment
- Continuously bring forward innovative, disruptive marketing ideas that push boundaries and drive engagement
Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- 4–6+ years of experience in integrated marketing, campaign management, or brand marketing
- Experience executing multi-channel, 360° campaigns across digital, social, influencer, ecommerce, and retail
- Strong understanding of the beauty industry (experience across multiple categories—color cosmetics, skincare, wellness—is a plus)
- Proven ability to manage multiple brands, campaigns, or product lines simultaneously
- Strong project management skills with the ability to prioritize and execute in a fast-paced environment
- Experience working cross-functionally with diverse teams and stakeholders
- Analytical mindset with the ability to interpret data and optimize campaign performance
- Exceptional communication and presentation skills
- Experience mentoring or leading junior team members is a plus
Who You Are:
- A culture-first marketer who understands how to connect brands with communities in meaningful ways
- Insight-driven, with the ability to translate trends and data into impactful campaigns
- Highly organized with strong attention to detail and ownership
- A creative problem-solver who thrives in ambiguity and fast-moving environments
- Passionate about beauty, innovation, and disrupting the status quo
- Energized by working across multiple brands and categories within a dynamic portfolio
Top Skills
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
