Manager, Brand Marketing – Training & NikeSKIMs, London UK & Ireland

Inspire movement. Elevate athletes. Shape the future of Training and NikeSKIMS in one of the world’s most influential sport cities.
 

London is where global culture, community, and sport collide — and where Nike’s Training and NikeSKIMS ambitions meet their most powerful opportunity. As Brand Manager for Training & NikeSKIMS, you will lead the strategy and execution that brings these brands to life across the UK & Ireland, with London as your cultural engine.
 

You’ll shape the future of Training and NikeSKIMS by connecting deeply with athletes*, creators, communities, and cultural leaders — translating global direction into locally resonant stories, experiences, and partnerships that move the next generation.

This is a role for someone who lives the London Training scene, feels the culture, and sees the opportunity to elevate Training and NikeSKIMS into something bigger than product — a movement.

What You’ll Work On

You will lead the brand offense for Nike Training and NikeSKIMS across the UK & Ireland, ensuring both brands show up with cultural relevance, athlete* obsession, and business impact.

Lead Training & NikeSKIMS Brand Strategy for UK&I

• Own the strategic plan for Training in London and UK&I.

• Translate global and EMEA direction into sharp, insight‑led, London‑rooted strategies.

• Build integrated seasonal and daily plans that elevate brand strength and drive consumer engagement.

• Ensure London’s POV shapes EMEA and Global strategy.

Drive Cross‑Functional Execution Across London & UK&I

• Lead end‑to‑end execution of Training, work closely with retail and partner marketing.

• Ensure global and EMEA Concept Map moments land powerfully on the ground through pinnacle activations and community experiences.

• Maximise the marketing opportunity across Training and NikeSKIMS partnerships — from gyms to creators to cultural institutions.

Build London’s Training & NikeSKIMS Ecosystem

• Identify and nurture relationships with athletes*, creators, communities, and cultural leaders who embody Nike’s values.

• Expand Nike’s cultural influence through authentic partnerships and word‑of‑mouth.

• Obsess the Training marketplace in London and across the UK — understanding where the consumer is moving and why.

Fuel Nike with Sharp Consumer Insight

• Keep Nike’s ear to the ground — gathering structured, continuous learnings from athletes* and communities.

• Bring the voice of London’s Training consumer into EMEA and Global conversations.

• Identify cultural opportunities, emerging trends, and tension points that shape future strategy.

Lead Project Management, People Leadership & Operational Excellence

• Manage timelines, budgets, and cross‑functional alignment to deliver work at a pinnacle level.

• Develop and empower one direct report fostering a high‑performance, growth‑minded team culture.

• Drive continuous improvement through measurement, insight, and iteration.

Who You’ll Work With

Nike exists to serve athletes* through inspiration, innovation, and iconic experiences — and this role sits at the heart of that mission.

You’ll be part of the London UK & Ireland Brand Marketing team, reporting to the Running and Training Brand Marketing Director, and collaborating daily with:

• London, Territory, and EMEA Brand teams to ensure London’s voice shapes regional and global Training strategy.

• Brand Creative, Integrated Media, Retail Marketing, Digital Marketing, Energy Marketing, Communications, Sports Marketing, Brand Planning & Ops, Marketplace, Merchandising, Sales, Finance, Legal, and agency/event partners.

• Training communities, creators, partner gyms, competitions, and cultural leaders who define movement in the city.

• EMEA Training and Global partners, ensuring UK&I insights influence the future of Training at scale.

You’ll operate as part of the team driving Nike’s vision on the ground — crafting bold, innovative ways to inspire and connect with athletes* through sport and culture.

Who We’re Looking For

A culturally tuned‑in brand leader with a deep understanding of London’s Training ecosystem and a passion for sport, training and community. Someone who can move fluidly between strategy and execution — equally comfortable shaping a narrative, leading a cross‑functional team, or being on the ground with athletes*.

You bring:

• Proven Experience in brand management & consumer marketing

• A deep understanding of the London’s Training landscape and its consumer

• A genuine passion for Training, wellness, and athlete* culture.

• A proven ability to uncover stories that inspire Gen Z/A and shape culture.

• Long‑term experience leading cross‑functional marketing initiatives.

• A strong track record in partnership management — from creators to communities to cultural institutions.

• High‑level communication skills and the ability to influence across the organisation.

• Agility, resilience, and a growth mindset — thriving in dynamic environments and elevating the work at every turn.

• A team‑first mentality with strong leadership and people development skills.

Local candidates and those with a strong connection to London are preferred.

Application closing date 29th May 2026