Manager, Brand Management SPF

Role Purpose

The Brand Manager – Spain plays an essential executional role in delivering locally relevant marketing activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will be driving brand activation on a local level for your dedicated brands and working closely together with the local business operations team and local bottling partner, CCEP as well as the global/ European network to ensure that all brand activities meet Spanish market needs while remaining consistent with central brand strategy.

This is a hands-on, detail-oriented role ideal for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution.

Key Responsibilities:

· Drive and manage brand activation at the local level, including building annual brand plan, managing brand campaigns, activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler & cross functional teams

· Support the Sparkling Flavours Senior Marketing Director on cross-functional initiatives, work assignments and tasks that align to brand priorities

· Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget

· Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.

· Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value

· Coordinate local activations with bottler, including brand campaigns, POS activations & promos, events, experiential/sampling

· Prepare reports / market analysis / presentations as needed (e.g. monthly performance reports)

· Work with agencies (creative, digital, shopper, packaging) on adaptation briefs and quality control.

· Support selling presentations, retailer activation plans, and customer specific adaptations.

Ways of Working & Behaviours

· Operate independently within defined plans while seeking guidance on strategic decisions.

· Demonstrate strong collaboration, organization, agility, and proactive mindset.

· Bring “Perfection” to execution: high attention to detail, quality control, and timing discipline.

· Maintain strong relationships within central teams, local teams and the local bottler system.

Education Requirements & Related Work Experience:

· Bachelor’s or Master's degree, preferably in marketing/business

· Minimum 5 years of experience in brand management, consumer marketing or FMCG activation on a local market level

· Experience in Spirits, Alcohol or Adult Brands is a plus

· Ability to understand and leverage business, finance and commercial insights.

· Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.

· Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler, other functions, agencies) and ensure alignment.

· Strong project management, organizational, and coordination skills; being able to coordinate multiple projects at the same time and deliver high quality on time.

· Ability to coordinate full details (calendars, resources, metrics) of local activation with key stakeholders (category team, business operations team, bottler, local agencies)

· Strong communication skills and Language skills: Fluent Spanish and Fluent English.

· Experience collaborating with bottler/franchise partners preferred.

Skills:

Brand Management, Brand Marketing, Brand Positioning, Budget Management, Channel Management, Competitive Assessments, Consumer Segmentation, Leadership, Marketing, Marketing Planning, Media Planning, Nielsen Data, Problem Solving, Project Management, SWOT Analysis

Base Salary: 
Spain: 53,700 EUR to 75,800 EUR

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, 
is offered.

Annual Incentive Reference Value Percentage: 15%

Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target