Job Description Summary:
As CCTM brand manager and project lead for Coke with Meal (CWM) & No Sugar (CCNS) platforms.
Meal is CCTM biggest occasion in terms of absolute size and market position. CWM is industry level ritual building platform and pioneer, we need enhance CCTM SPK No.1 position and quickly expand business opportunity to adjacent categories in meal occasion.
CCNS is No.1 no-sugar SPK brand, high scale, high double digit GR%, over 3X leadership ratio compared to key competitor. Our ambition for CCNS is DOUBLE the business and act as growth engine for total CCTM & SPK category.
Your focus and key responsibilities will be on
1. Leading brand plan development & execution for CWM & CCNS, to build brand equity, accelerate business growth
2. For CWM, it’s a full year always-on platform:
- Need explore year-on-year how to further scale up, how to make a difference, how to always be the No.1 brand in meal occasion to provide brand unique experiences and bring business growth
- Strong collaboration with E&D channel team, customer MKT, bottler MKT & channel team are critical
- Key pillars include, overall CWM platform annual plan development (media, social, FSA, Foodfest, trade enabler) and top region and customer tailor-made plan development
3. For CCNS, it’s GCM full system strategic big bet and growth engine
- Integrated business & brand plan development, to build brand salience and provide scalable & impactful transaction enablers to trade
- Co-work with franchise/channel/BG CCNS big bet team
Deeply understand operation and business realities, keep challenging the boundaries and find opportunities throughout the year Agilely explore and develop regional activation plan or specific channel plan to help achieve the ending goal-DOUBLE the business with existing high base
- NPD experiences
4. For both role, on top of brand building
- Strong business acumen and operation insight are important
- Monthly based and ad-hoc business & brand analysis and turn into actionable plan
- DME planning and daily management
- As project captain, co-work with MKT and broader team cross functions to on time and in full deliver results
We are looking for candidates with
1) Strong passion & entrepreneurship, ambitiously lead business growth and strong commitment to make it happen
2) Brand management experience
3) Business operation experiences/sense
4) Strong collaboration mindset and agility
Other Qualifications & Requirements
A minimum of 4 years of experience in brand management
Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
General marketing experience working on big and/or global brands is preferred
Proven track record of relevant experience in consumer marketing, experience to include consumer opportunity identification and communication development
Attributes: Consumer empathy, excellent project manager, strong collaboration skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, analytical.
Fluent verbal and written English and Mandarin
Skills:
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) DesignLocation(s):
ChinaCity/Cities:
ShanghaiTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 30, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Minimum 4 years of experience in brand management
- Experience using Nielsen, IRI and Nielsen BASES (quantitative research tools)
- Proven track record in consumer marketing including opportunity identification and communication development
- Business operation experience and strong commercial/business acumen
- Experience with NPD (new product development) or related project work
- Fluent verbal and written English and Mandarin
- Strong collaboration mindset, agility, and cross‑functional partnership skills
- Excellent project management skills and ability to deliver on time and in full
- Analytical skills and experience turning business and brand analysis into actionable plans
- General marketing experience working on big and/or global brands
- Attributes: consumer empathy, innovation, problem solving, storytelling and influencer/social media experience
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
