Manager, Brand Analytics

Are you a curious analytics professional interested in driving performance of our Specialty Business Unit (SBU)?  The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments.

This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results

• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
• Create succinct story boards to communicate data learnings influencing business decisions
• Continuously identify opportunities to:
  • Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
  • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
• Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
  • Targeting for marketing
  • Customer Segmentation
  • Segment profiling analytics

Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
• Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
• Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
• Experience with manipulating different datasets & statistical modeling

Preferred Qualification
If you have the following characteristics, it would be a plus
 

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• Experience in commercial analytics focused on biologics and or oncology
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
• Communication and presentation skills as evidenced through impactful presentations

#Li-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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