Hi there!
We on the Zeta Global Data Cloud team are looking for a passionate Marketing Insights & Operations team member, who will be responsible for taking our Opportunity Explorer suite of products to the next level. He/she will support the team in ongoing product rollouts, develop new products and use the data we have to generate insights that solve specific client business problems.
This role will provide an opportunity for the candidate to learn more about the digital marketing ecosystem, and also to work on some of the latest in digital marketing and advertising tech globally.
Roles & Responsibilities:
• Be the subject matter expert for multiple products from the Zeta Opportunity Explorer suite of products.
• Analyze the data with thousands of attributes to identify potential opportunities to create new products and enhance the capabilities of existing ones.
• Plan and prioritize product developments based on overall business priorities.
• Create appropriate product wireframes and get buy-in from all stakeholders.
• Closely work with design team to bring rudimentary designs to life.
• Work with a highly skilled team of data analysts to identify logic to slice and dice the data to identify opportunities to visualize in the UI.
• Coordinate with backend technology teams to ensure timely creation of data files or API queries for use in the UI and help automate the processes involved.
• Monitor and analyze usage of the products and formulate strategies to increase adoption and utilization.
• Support creation of custom reports and analyses that unlock key client-specific insights.
• Support key data analysis and critical requests around existing product improvements, new data partner evaluations, profitability analyses, CDP/DSP
integrations etc.
Required Skills:
- Looking for 4 years of experience.
- Strong critical thinking, project planning, prioritization and execution skills.
- Deep understanding of business use cases.
- Proficient in executing moderately difficult commands in MS Excel which are commonly used for data analysis.
- Adept at data visualization using MS Office tools or BI tools like Tableau, Power BI etc., and capable of spotting actionable insights.
- Ability to spot issues in raw or processed data, and expeditiously implement corrections for minor data-related issues.
Good to have Skills:
- Ability to view the product from a UI/UX lens and provide actionable inputs to the web development team.
- Exposure to building basic wireframes/visuals on tools like InVision, MS PowerPoint, Tableau etc.
- Willingness to go the extra mile, to support team members in standard technical tasks.
- Ability to spot opportunities around process improvement and automation of tasks, and guide team members working on those projects.
What we Offer at Zeta:
- Opportunity to work on a product that has been recognized as a Leader by Forrester Wave™.
- Dynamic work environment that enables high velocity professional growth, encourages and enables decision-making at all levels.
- Zeta has been at the forefront of innovation in the marketing and advertising industry. This role provides an opportunity to work on some of the latest innovations and challenges that the industry has to offer.
Company Summary:
Zeta Global is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.
Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi Cola) in 2007, the company’s highly- rated Zeta Marketing Platform (ZMP) has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce and Adobe.
Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran’s status, or any other basis protected by law.
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
Similar Jobs
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
Gallery
Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
