Manager - Applied AI/ML for Hyper-Personalization

Reposted 3 Hours Ago
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Tower, Cork, IRL
In-Office
Senior level
Digital Media • Information Technology • Marketing Tech • Mobile
The Role
Lead an applied AI/ML team to design, develop, operationalize, and monitor models (propensity, recommender systems) for hyper-personalized campaign targeting and offers. Drive backlog execution, cross-functional collaboration, and ensure AI scores support campaign delivery.
Summary Generated by Built In

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description The manager for Applied AI and Machine Learning for Hyper-Personalization champions the use of AI, data science, machine learning, and advanced analytics in enabling hyper-personalization for campaign management, and drives the day-to-day execution of the data science team, leading the team to develop and implement AI and machine learning models from development to operationalization in the delivery of hyper-personalized campaigns

DUTIES AND RESPONSIBILITIES:

The responsibilities of this position will include but will not be limited to the following:

  • Champion data science, AI, and machine learning to Identify opportunities and partner with stakeholders for the application of AI, machine learning and advanced analytics techniques towards enabling hyper-personalization efforts for customer engagement campaigns, and unlock new AI use cases to drive better take-up or incremental revenues in campaigns. 

  • Conceptualize, design, develop and implement machine learning and AI models related to campaign targeting and offers, such as propensity models for predicting different customer states to uncover upsell and churn-save opportunities, as well as recommender systems to improve offer arbitration for customers. - Create models based on the needs and requirements of the campaign squads, and deliver the models end-to-end from exploratory data analysis, to ideation and selection of models, to eventual operationalization and monitoring of model performance.  

  • Lead the data science team in the day-to-day execution of the team’s tasks in the execution of the team’s backlog, and provide guidance on backlog prioritization, and manage team’s workload to properly balance delivery, and manage impediments and dependencies raised. Ensure that AI scores and models are running and generated to support the regular campaign runs and delivery of hyper-personalized offers. 

Drive cross-functional collaboration for specific campaigns/programs where AI techniques or approaches are involved, providing recommendations on effective and efficient ways to integrate AI and analytics to the work process or platforms involved.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Skills Required

  • Experience designing and implementing machine learning models end-to-end (development to production)
  • Experience with recommender systems and propensity modeling for campaign targeting or offers
  • Experience leading and managing a data science or ML engineering team
  • Experience operationalizing models and monitoring model performance in production
  • Ability to collaborate cross-functionally with campaign squads and stakeholders to integrate AI solutions
  • Experience with exploratory data analysis, model selection, and delivering AI-driven campaign solutions
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The Company
8,380 Employees
Year Founded: 1935

What We Do

Globe Telecom Inc is a leading Philippine digital solutions platform primarily focused on telecommunications. The company provides a comprehensive suite of products and services, including mobile, home broadband, corporate data, and fixed-line voice. In addition to connectivity, Globe focuses on venture capital, venture building, shared services, and digital marketing solutions to empower Filipinos with reliable communication and digital tools.

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