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- Business Potential & Uplift Quantification:
- Baseline customers by segments to identify specific business gaps and growth opportunities at each branch.
- Establish minimum acceptable business levels and benchmarks for each C2 branch, providing clear performance targets.
- Utilize uplift targets to identify and select the most suitable branch leaders for each C2 location.
- Location Strategy Analytics:
- Implement and leverage the proposed Urbanmetry methodology (TLS: Track, Learn, Score) to combine internal branch data (customer base, sales performance) with external factors (demographics, commercial lots, existing bank branches).
- Identify key drivers of branch success and analyze reasons for variations in branch performance (outperforming vs. underperforming).
- Utilize location evaluation analytics to determine optimal sites for new branches or relocation of existing ones based on demographic and location factors.
- Performance Management & Prioritization:
- Develop and implement a framework for impact prioritization, categorizing initiatives into:
- High Impact, Low Effort: Quick Wins
- High Impact, High Effort: Major Projects
- Low Impact, Low Effort: Fill Ins
- Low Impact, High Effort: Time Wasters
- Monitor and analyze key performance indicators (KPIs) for branch transformation initiatives, ensuring alignment with projected business outcomes.
- Develop and implement a framework for impact prioritization, categorizing initiatives into:
- Tech-Enablement Analytics:
- Oversee the implementation and utilization of the campaign management system to enhance customer relationship management and track campaign effectiveness which includes referrals.
- Malaysian citizen
- Minimum 3 years of dedicated experience in data analytics, business intelligence, or performance management.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
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What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
