Manager, Analytics (Paid Media)

Posted 7 Days Ago
Be an Early Applicant
New York, NY
85K-105K Annually
Senior level
AdTech • Marketing Tech • Social Media
The Role
The Manager, Analytics is responsible for leading data analysis to drive business outcomes, providing insights and recommendations, building dashboards, and overseeing analysts. The role requires collaboration with internal and client teams, and expertise in marketing analytics and digital platforms.
Summary Generated by Built In

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell:

The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training.  This position will work out of the NYC office upwards of three days a week. 

What You'd Do:

  •  Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
  • In partnership with the media, strategy and creative  teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
  • Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
  • Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and  tailor reporting to meet ongoing client needs.
  • Lead and teach analysts and sr. analysts on best practices of marketing analytics.
  • Provide oversight for 1 -2 analysts/sr. analysts on an account.

What You've Got:

  • 3-5 years experience in digital marketing analytics preferably with a media focus and specifically an in depth understanding of social platforms.
  • Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat to name a few
  • Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
  • Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent 
  • Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
  • Proficiency with Python & SQL
  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros



Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, and location. 
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits

Base Salary

$85,000$105,000 USD

Top Skills

Python
SQL
The Company
HQ: New York, NY
1,232 Employees
On-site Workplace
Year Founded: 2009

What We Do

VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.

We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.

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