Manager, Analytics Implementations (GA4)

Job Description:

Merkle Cardinal Path, a subsidiary of dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Amgen, Pfizer, Netgear, and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness and happiness in everything we do.

We are a fast-growing, leading marketing company with offices across the globe, with a large presence in Canada, N America, India and the Philippines. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's bottom line.

Job Overview:

The Manager of the Analytics Implementation team is the senior contact for key clients and will be responsible for developing strong client relationships and facilitating the growth of the Analysis Implementation project team. This role will be focused on leading a team to deliver best-in-class analytics implementations on our primary analytics platform tools. The ideal candidate enjoys mentoring consultants, partnering with clients and driving cross team collaboration.

This role will also cover oversight of web analytics infrastructure implementation resources and ensuring the technical resources are provided proper training and development of their client engagement skills. As the primary manager for this team in DGS-Philippines, this role will support collaboration and coordination between DGS and the N. American-based Merkle Cardinal Path team.

The goal for this role is to ensure Cardinal Path is delivering consistently deployed, high quality, web analytics implementations and other analytics infrastructure; while preparing us to scale by developing and executing on a training and mentoring program for delivery team members located in DGS-Philippines

What You’ll Do:

• Collaborate with other team members to define and refine our processes and practices for performing analytics implementations and other technical services and deploy these with the goal of improving quality of key deliverables across projects.
• Develop and deliver a training program that will allow technical staff to efficiently gain knowledge on performing analytics implementations.
• Manage a group of technical consultants
• Mentor junior team members on successfully executing their consulting duties.
• Deliver and have oversight on key deliverables
• Evaluate business goals and objectives from multiple business teams and develop and document tracking/tagging strategies to allow individuals and teams to measure success
• Consulting with clients and/or their agencies on projects requiring web analytics platform selection, implementation, and platform remediation
• Work with client development teams to install, configure & use web analytics services such as Google Analytics, Amplitude and/or Adobe Analytics
• Perform quality assurance tests on tracking implementations
• Provide best practice consulting services to clients in solving their Web analytics platform strategy and technical needs.
• Conduct platform training and knowledge sharing in web analytics for clients and the project team
• Recommend appropriate web site measurement tactics tied to business goals
• Identify opportunities for tagging efficiency and provide solutions
• Develop and maintain Analytics tracking solutions
• Write/edit implementation documents, which explain how to implement our digital analytics solutions
• Collaborate with site developers to modify the existing tagging infrastructure using tag management systems and inline code
• Debug implementation problems/configuration/coding errors
• Perform/Advise quality assurance testing post-implementation using validation tools along with best practices

What You Have:

• Knowledge of software development standards, coding standards, and best practices
• Experience in front-end development with skills in JavaScript, HTML, jQuery, and JSON
• Excellent written skills, in English, for communicating with technical and non-technical users
• B.S. Degree: Engineering or a related quantitative discipline
• Experience in producing reference manuals, developer guides, and/or code samples
• A strong team mentality; and an ability to work independently.

Nice-to-Have Skills:

• In-depth experience implementing our principal analytics platforms: Google Analytics, Adobe Analytics, and/or Amplitude
• Knowledge of Single-Page Applications development
• Knowledge of Mobile & Cross-Platform development. Work experience with Firebase is a plus
• Experience with with our principal analytics tagging solutions: Google Tag Manager, Tealium iQ, and/or MetaRouter

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

Makati City

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent