Business Development:
- Develop and implement a strategic sales plan
targeting Government Education Departments, Key Corporates (KC), Social Welfare
Trusts, and Other Big Institutions within the designated area; Identify
opportunities within government tenders, RFPs, and other procurement channels.
- Contract Matrix & Activation Planning:
Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept,
KCs, and plan/executing activations in conjunction with the brand team.
Ecommerce Strategy & Growth:
- Develop and execute ecommerce strategies,
oversee platform operations, and analyze performance metrics for optimization.
- Manage the ecommerce product catalog, ensure
effective category management, plan/executing digital marketing campaigns, and
analyze ecommerce metrics for improvement.
Client Relationship Management:
- Establish and maintain strong relationships with
government stakeholders, decision-makers, and influencers and act as a trusted
advisor to clients, understanding their needs and offering tailored solutions.
- Develop Servicing Strategies: Understand systems
at each key Govt. institution and craft servicing strategies aligned with
customer expectations and ITC ESPB’s business plan.
Activation Planning & Bid Management:
- Lead the preparation of winning proposals,
presentations, and tenders tailored to government requirements ensuring
compliance with government procurement regulations and policies.
- Develop a contract matrix with key
decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations
in conjunction with the brand team.
Collaboration:
- Work closely with cross-functional teams
(product development, marketing, legal) to deliver comprehensive solutions to
clients.
- Facilitate interface between ITC managers and
account organization by building relationships across the hierarchy.
Market Research and Insights:
- Stay updated on government policies, funding
programs, and initiatives that impact the business.
- Develop systems for capturing and reporting
competitor activity information (sell-in, margins, etc.)
- Competitor Systems Understanding: Understand
competitors’ systems and processes in these channels and incorporate learnings.
Digital Marketing & Analytics:
- Track and report sales performance, pipeline progress,
and market developments to senior management.
- Plan and execute digital marketing campaigns
(Paid Social, Email, Search) to drive ecommerce sales and brand awareness.
Requirements
Skills Required
- MBA from a Tier 1 institution
What We Do
ITC is one of India's foremost private sector companies with a Gross Revenue of ₹ 69,446 crores and Net Profit of ₹ 20,422 crores (as on 31.03.2024). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India
