The Role
Manages Romantasy book selection, editorial feedback, audience trends, member-focused marketing campaigns, advertising, campaign analytics, A/B testing, market research, and feature development recommendations. The role oversees cross-functional business processes, maintains operational data, creates stakeholder presentations, and optimizes campaigns using performance insights, budgeting, forecasting, and ROI analysis.
Summary Generated by Built In
What you will do...
- Assign titles to full-time and freelance readers, review and synthesize feedback, present recommendations, and deliver on deadlines.
- Manage a well-organized database and operational process for selecting Romantasy books.
- Work with the creative team to conceptualize and create Meta, TikTok, and YouTube ads that target the Romantasy audience.
- Stay up to date on trends in the Romantasy community and think of ways to participate in them.
- Work cross-functionally to manage the various business processes required to deliver a great member experience.
- Own marketing efforts for existing Allurial campaigns across the product/service, including gifting campaigns, rejoin marketing, and large member experience campaigns.
- Analyze the performance of past campaigns to recommend improvements and optimizations for future campaigns.
- Organize and analyze data to find trends; input findings into well maintained spreadsheets and charts for stakeholder review.
- Gather feedback from members to develop a well-organized list of ideas for feature development.
- Create organized and well-formatted decks, memos, and other work products and present to stakeholders.
- You are familiar with what it takes to build something from scratch in a resource constrained environment and you are ready for the challenge.
- Bachelor’s Degree in Marketing, Economics, Business or related field.
- 4 years of experience in a marketing, editorial, content development, fandom, agency, or other entertainment industry-related role.
- Experience creating organized and well-formatted decks, memos, and other work products and presenting to stakeholders.
- Experience with budgeting, ROI and forecasting across marketing channels such as direct mail, email, and digital.
- Experience setting the strategy and roadmap for new product features.
- Experience analyzing campaign data with Excel to determine results and inform future marketing strategies.
- Experience with building, monitoring and reporting on A/B testing using multi-variant tools (e.g. Klaviyo, Meta, TikTok, Salesforce).
- Experience with market research including surveys, focus groups, and competitive analysis.
- This is an in-office role. You are expected to work from BOTM’s office in New York, NY 4 days per week.
- Hours: 40 hours per week
- Salary Range: $207,376 - $210,000 per year
- Reference Job Code: 10454300
Skills Required
- Bachelor's degree in Marketing, Economics, Business, or a related field
- Four years of experience in marketing, editorial, content development, fandom, agency, entertainment, or a related role
- Experience creating organized decks, memos, and other work products and presenting to stakeholders
- Experience with budgeting, ROI, and forecasting across direct mail, email, and digital marketing channels
- Experience setting strategy and roadmaps for new product features
- Experience analyzing campaign data with Excel to determine results and inform marketing strategies
- Experience building, monitoring, and reporting on A/B tests using multivariate tools such as Klaviyo, Meta, TikTok, or Salesforce
- Experience with market research, including surveys, focus groups, and competitive analysis
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The Company
What We Do
We believe in books. Every month, we find the five best new books and promote them to over 20 million people. We’re proud of our mission to help readers discover books they’ll love and to support emerging writers. Founded in 1926 and relaunched in 2015, we’re an innovative startup with a rich history and loyal user base over 400,000 active members—and we’re looking for the best people to join us.
Why Work With Us
Book of the Month is a mission driven, high growth company that is an ideal environment for anyone looking to combine their love books with their desire for growth. Made up of a team of committed and passionate book lovers who enjoy working in a collaborative, fast paced and fun environment, we welcome anyone looking to be challenged.
