Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The Regional Development Manager (RDM) is responsible for driving agency growth, productivity, and leadership development across assigned branches. This role serves as the key field leader supporting Agency Managers and Unit Managers to strengthen business performance, talent pipeline, and agent activation, while ensuring alignment with regional strategies and company objectives.Principal Duties & Responsibilities:
1. Agency Performance & Business Growth
- Drive business performance , focusing on key indicators such as APE, recruitment, active agents, productivity, and case count.
- Monitor branch and agency performance regularly, identify gaps, and work with Agency Managers on improvement plans.
- Guide agencies in executing regional and company-driven initiatives to improve sales momentum and agent activity.
- Track progress against targets and provide timely updates to Assistant Director of Agency.
2. Field Leadership & Agency Support
- Act as the primary development and support contact for Agency Managers and Unit Managers within assigned branches.
- Conduct regular agency visits, engagement sessions, and performance discussions.
- Support Agency Managers in people management matters such as agent engagement, activity discipline, and team motivation.
- Reinforce company direction, campaigns, and key messages consistently across branches.
3. Recruitment & Talent Pipeline Development
- Support agency recruitment efforts, including activation of new agents and strengthening onboarding effectiveness.
- Identify and support potential future leaders within agencies (e.g. UM pipeline).
- Work with Agency Managers to improve agent retention and productivity in early career stages.
4. Leadership Development & Coaching
- Support development of Unit Managers (UM1/UM2) through coaching conversations, performance reviews, and structured interventions.
- Reinforce leadership behaviours, sales discipline, and talent grooming within agencies.
- Collaborate with Assistant Director of Agency on leadership readiness, promotions, and succession planning.
5. Coordination, Reporting & Governance Support
- Prepare concise performance summaries, concerns, and recommendations for Assistant Director of Agency.
- Support agency governance matters such as promotions, contests, and recognition alignment (as guided).
- Ensure accurate dissemination of information related to campaigns, recognition criteria, and agency initiatives.
- Maintain professional and compliant communication with agencies at all times.
Job Specification:
Qualifications
Bachelor’s degree in a relevant discipline.
Experience
Strong background in agency distribution / sales‑driven environments.
Strong field leadership and people management skills
Good business acumen with ability to interpret agency performance data
Effective communication and stakeholder engagement skills
Coaching and development mindset
Ability to manage multiple branches and priorities concurrently
High level of ownership, accountability, and follow-through
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Skills Required
- Degree in related discipline
- Previous life insurance experience
- Experience in Agency Distribution or Agency Strategy
- Initiative and strong leadership skills
- Excellent communication skills
- Self-motivated and able to work with minimal supervision
- Experience in event/marketing planning and operations
- Proficiency in Microsoft Office products
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
