Sr. Director, Agency Partnerships - North America (Pod Leader)

Reposted 11 Days Ago
Easy Apply
New York, NY, USA
Hybrid
150K-220K Annually
Expert/Leader
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
The Manager, Agency Partnerships - NORAM will drive growth by establishing agency partnerships, managing teams, enhancing sales processes, and expanding brand presence across North America.
Summary Generated by Built In
Sr. Director, Agency Partnerships – NORAM (Pod Lead)

Smartly.io is hiring a Sr. Director, Agency Partnerships – NORAM to expand and accelerate growth across our North America agency portfolio. This role serves as a Pod Lead, owning a defined set of strategic agency relationships while leading a pod of Agency Development Partners (ADPs) to deliver measurable commercial outcomes.

This is a player-coach role with direct individual revenue responsibility, in addition to accountability for the pod’s overall team target. Success requires a leader who can actively sell, lead complex deals, and coach others while operating at the intersection of agency influence, enterprise sales execution, and internal orchestration.

What You’ll DoCommercial Ownership & Growth
  • Carry an individual revenue target while also owning the pod’s aggregate team target, leading by example through active deal ownership and direct agency and client engagement
  • Own revenue growth across a defined portfolio of North American agency partners, including pipeline creation, forecasting, and quarterly performance against targets
  • Drive net-new revenue, expansion, and multi-year commitments by identifying scalable opportunities across agency holding companies and priority clients
  • Shape deal strategy, guide negotiations, and close complex, multi-stakeholder opportunities involving agencies, brands, and internal teams
  • Partner closely with Brand Sales, Solutions, Product, and Customer Success to advance opportunities from early signal through contract execution
Agency Leadership & Influence
  • Serve as a senior commercial point of contact for priority agency partners, building trust while consistently advancing Smartly’s business objectives
  • Influence agency stakeholders across strategy, media, and activation teams to position Smartly as a core growth partner, not a point solution
  • Navigate agency operating models, incentives, and client dynamics to align Smartly’s platform with performance goals
Team Leadership & Player-Coach Execution
  • Lead and coach a pod of Agency Development Partners, setting clear expectations around pipeline quality, deal execution, and revenue contribution
  • Personally own and advance priority opportunities while modeling strong sales fundamentals, including qualification, account planning, and close discipline
  • Inspect deals, provide hands-on coaching, and raise execution standards across the pod
  • Foster a culture of accountability, collaboration, and continuous improvement
Operating Rigor & Cross-Functional Leadership
  • Maintain accurate forecasting and pipeline hygiene, using data to drive prioritization and decision-making
  • Partner with Sales Ops and Enablement to improve repeatability, role clarity, and commercial consistency across the agency motion
  • Provide structured feedback to Product and Leadership based on frontline commercial learnings from agencies and clients
What Success Looks Like
  • Consistent delivery against both individual and team revenue targets
  • A healthy, well-qualified pipeline with clear paths to close
  • Strong internal confidence in your ability to lead deals, not just relationships
  • Agency partners who see Smartly as a strategic growth driver and invest accordingly
  • A pod that executes with rigor, clarity, and increasing commercial maturity
What We’re Looking For
  • Proven experience leading enterprise or agency-led sales motions with clear ownership of revenue outcomes
  • Demonstrated success operating as a player-coach, carrying a personal quota while leading others to deliver against shared targets
  • Strong deal leadership experience, including closing complex, multi-party opportunities
  • Experience forecasting, inspecting pipeline, and holding teams accountable to commercial goals
  • Executive presence with the ability to balance partnership credibility and commercial rigor
  • Comfort operating in ambiguity and building structure where it does not yet exist
Why Smartly.io

Smartly.io is building the leading AI-powered creative and media automation platform, helping brands and agencies drive performance at global scale. This role offers the opportunity to shape how Smartly partners with agencies commercially, while directly impacting revenue, growth, and operating maturity across North America.

What We Offer You...
  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • 401K plus matching & equity grants for all new Smartlies
  • Wellness benefit & learning reimbursement opportunities
  • Volunteer time off days & company donation matching opportunities
  • And so much more…

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Base Salary in USD : $170,000 to $200,000 
About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.
The processing of your information is described in our Candidate Privacy Notice.

Top Skills

Ad Tech
Marketing Technology
Social Media Platforms

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The Company
HQ: Helsinki
805 Employees
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

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Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.

Typical time on-site: 3 days a week
HQHelsinki, FI
MX
Berlin, DE
Chicago, IL
Dubai
London, GB
Los Angeles, CA
New York, NY
San Francisco, CA
Singapore
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