Manager Affiliate Marketing

Job Description

The Affiliate Marketing Manager at The Hertz Corporation will own and grow the affiliate channel as a core driver of rental bookings and revenue across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. This role manages the Hertz affiliate program on CJ (Commission Junction) and leads direct relationships with large-scale partners including Rakuten and Capital One Shopping to deliver incremental bookings, strong booking conversion, and healthy revenue per booking.

You will recruit and optimize travel-focused publishers — including travel content sites, loyalty and cashback programs, airline and hotel partners, metasearch and comparison sites, and coupon and deal publishers — to put Hertz in front of travelers at the moment they are planning and booking a trip. Success in this role means turning affiliate traffic into completed rentals: more confirmed bookings, longer rental days, and profitable growth in both airport and off-airport locations.

A Day in the Life:

The Affiliate Marketing Manager sits within the Global Paid Media & Advertising team and serves as a key connection point across Marketing, Meida, Promotions, and agency partners.This role has primary ownership of Affiliate advertising and all its operations as it relates to advertising budgeting & planning, content and offer management, performance tracking & forecasting, and executive reporting. You will manage cross-functional workstreams from planning through execution, evaluate Affiliate investments against expected and realized business outcomes, and identify opportunities to improve efficiency and drive incremental growth.

You will partner closely with the Global Paid Media & Advertising team and Promotions team to coordinate in-market efforts to drive desired traffic and bookings to US e-commerce channels. Full ownership of strategy, both near term and long-term planning, affiliate network management and direct vendor prospecting. Ability to coordinate with European counterparts and share best practices to mature and advance the program to a single global standard.  You will also own and continuously improve the processes, tools, documentation, and governance required to effectively manage Affiliate Marketing investments.

This is a highly visible role that requires strong judgment, proactive communication, and independent execution. You will be expected to anticipate business needs, identify and escalate risks early, drive stakeholders toward resolution, and take accountability for work through completion. 

Note: this role will be required to work from our Estero, FL or Atlanta, GA office at least 3 days per week.

The salary range for this position starts at $120k and commensurate with experience.

What You’ll Do:

• Manage the Hertz affiliate program end-to-end on CJ (Commission Junction): program setup, publisher recruitment and approvals, commission structures, promotional offers, creative assets, product feeds, tracking and attribution, invoicing, and compliance.

• Lead direct partnerships with Rakuten and Capital One Shopping: negotiate commercial terms, commission and tenancy/placement buys, cashback and card-linked offers, and co-marketing campaigns timed to peak travel periods and promotional windows.

• Recruit, onboard, and grow travel publishers: proactively source travel editorial, loyalty, airline, hotel, OTA-adjacent, and comparison publishers; build joint business plans with top partners to increase Hertz share of travel bookings.

• Drive booking conversion and revenue quality: optimize landing pages, offers, and promotional messaging by partner to improve click-to-booking conversion, revenue per booking, rental days per booking, and ancillary product attach (insurance, upgrades, additional drivers).

• Own promotional calendar for affiliate: align affiliate offers with Hertz brand campaigns, holiday and summer travel peaks, weekend getaway demand, and location-specific needs in partnership with Revenue Management and Pricing.

• Monitor performance daily/weekly: track bookings, conversion rate, revenue per booking, average daily rate (ADR) impact, cost per booking, and ROAS by publisher and partner; identify underperformers and scale what works.

• Protect incrementality and brand: enforce Hertz affiliate policies on trademark bidding, coupon-code use, and attribution; audit publishers for brand compliance and fraudulent or low-quality traffic.

• Negotiate and manage economics: set and test commission tiers by publisher type and booking value, manage placement fees within budget, and forecast affiliate revenue and cost for Finance and Marketing leadership.

• Partner cross-functionally: work with Media & Advertising team on unified go-to-market messaging, audience targeting, and incrementality. Work with Digital E-com, Product, and IT on tracking implementation and site experience, with Creative on assets that convert, with Legal on partner terms, and with Hertz Promotions and Revenue Management teams on seasonal offers and discounts.

• Test and learn: run structured tests on commission incentives, bonus structures, exclusive codes, and landing-page experiences to lift confirmed rentals without eroding margin.

• Report to stakeholders: deliver clear weekly and monthly readouts on affiliate bookings, revenue, and pipeline — translating publisher activity into business impact for marketing leadership.

What We’re Looking For:

• 4-6+ years of experience in affiliate marketing, partnership marketing, or performance marketing, with direct ownership of program revenue and partner relationships.

• Hands-on experience managing an affiliate program on CJ (Commission Junction) — publisher recruitment, commissioning, offer management, tracking, and reporting — is required.

• Experience managing large direct partners such as Rakuten and/or Capital One Shopping (loyalty, cashback, shopping rewards, or card-linked offers), including commercial negotiation and placement buying, is required.

• Travel, hospitality, car rental, airline, hotel, or online travel agency (OTA) experience is strongly preferred; e-commerce experience driving online bookings or transactions will also be considered.

• Proven track record of growing affiliate revenue and improving conversion — ideally measured on completed bookings/transactions, revenue per booking/transaction, and incremental ROAS, not clicks alone.

• Experience working with Revenue Management, Pricing, or Yield teams on rate, offer, and inventory alignment is a plus.

• Strong commercial and negotiation skills — able to structure win-win commission, tenancy, and bonus deals that grow Hertz bookings profitably.

• Analytical mindset — comfortable in Excel and analytics dashboards; able to diagnose conversion drop-offs, compare revenue per booking by partner, and make data-driven optimization decisions quickly.

• Deep understanding of affiliate tracking, attribution, and incrementality, including CJ reporting and tag/tracking troubleshooting with Product and IT partners.

• Relationship builder — clear, proactive communicator who can manage day-to-day publisher contacts and present strategy and results to senior Marketing stakeholders.

• Travel customer fluency — understands how travelers search, compare, and book car rentals (airport vs. off-airport, trip length, vehicle class) and how to match offers to that intent.

• Highly organized and self-directed — able to manage a promotional calendar, multiple partner workstreams, and competing priorities in a fast-paced travel environment.

• Working knowledge of loyalty/cashback economics and card-linked offers (Rakuten, Capital One Shopping) and how they influence booking behavior.

• Familiarity with brand compliance, trademark bidding policies, and coupon-code governance in affiliate programs.

• Bachelor’s degree in Marketing, Finance, Business, or a related area preferred.

• Expert proficiency in Microsoft Office, particularly Excel and PowerPoint.

What You’ll Get:

• Up to 40% off the base rate of any standard Hertz Rental   
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

  #ZIP