Job Posting Title:
Manager, Advertising Effectiveness & InsightsReq ID:
10158735Job Description:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
As Manager, Advertising Effectiveness & Insights, you will play a key role in demonstrating the value of Disney’s premium advertising solutions across Disney+, ESPN and The Walt Disney Company’s broader advertising portfolio. You will lead audience insights, campaign measurement and effectiveness research that helps advertisers understand, plan and invest with confidence.
Working closely with Advertising Sales, Client Solutions, Trade Marketing, Product and regional Analytics teams, you will turn complex audience and campaign data into clear, compelling stories that influence commercial strategy and client decision-making.
What you’ll do:- Lead advertising effectiveness studies across Disney’s advertising portfolio, including campaign measurement, brand lift studies and post-campaign analysis.
- Develop audience insights and market narratives that strengthen Disney’s advertising proposition with agencies and advertisers.
- Build measurement frameworks, benchmarks and proof points that demonstrate the impact of Disney’s premium video and streaming environments.
- Partner with sales and client-facing teams to deliver insight-led solutions that support client engagement and commercial growth.
- Identify, evaluate and manage research vendors and measurement partners across the APAC market.
- Present insights, methodologies and recommendations to senior internal and external stakeholders.
- Stay close to industry trends across audience measurement, advertising effectiveness, privacy, signal loss and cross-media evaluation.
- At least 5 years' experience within media research, audience analytics, advertising effectiveness measurement or commercial insights.
- Strong understanding of audience measurement and advertising effectiveness methodologies across television, streaming and digital media.
- Proven experience analysing and interpreting Australian audience and media consumption datasets.
- Experience delivering client-facing insights and commercial research programmes.
- Experience managing external research suppliers, measurement partners and vendor relationships.
- Strong project management and stakeholder engagement skills.
- Advanced quantitative research and analytical capabilities.
- Roy Morgan, VOZ / OzTAM, AudienceProject, GWI, Nielsen or comparable audience measurement tools.
- Brand lift, campaign effectiveness research and post-campaign evaluation methodologies.
- BVOD, AVOD, SVOD, streaming or premium video environments.
- Media agency strategy, research, investment or planning teams.
Additional Information:
This is a unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing [email protected]
Job Posting Segment:
APAC DTCJob Posting Primary Business:
APAC DTC Data AnalyticsPrimary Job Posting Category:
Consumer Insights & AnalyticsEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Sydney, AustraliaAlternate City, State, Region, Postal Code:
Date Posted:
2026-08-21Skills Required
- Experience in media research, audience analytics, advertising effectiveness, commercial insights, or a related field.
- Strong understanding of audience measurement and advertising effectiveness methodologies across television, streaming, and digital media.
- Experience working with Australian audience and media consumption datasets.
- Ability to translate data into actionable commercial insights.
- Experience managing research suppliers, measurement partners, and vendor relationships.
- Excellent stakeholder management, presentation, and storytelling skills.
- Curious, analytical, and commercially minded approach with methodological rigor and practical business judgment.
- Experience with Roy Morgan, VOZ/OzTAM, AudienceProject, GWI, Nielsen, or comparable audience measurement tools.
- Experience with brand lift, campaign effectiveness research, and post-campaign evaluation methodologies.
- Experience with BVOD, AVOD, SVOD, streaming, or premium video environments.
- Experience in media agency strategy, research, investment, or planning teams.
The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
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Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
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Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
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Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.
The Walt Disney Company Insights
What We Do
The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.
