Manager, Advanced Analytics

Who We Are 

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.  
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

Job Summary 

The main responsibility of the Manager, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. This position will be charged with designing/developing the analytic processes and execution ongoing. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties including the clients, internal stakeholders (e.g., Brand and Activation), 3rd-party vendors, external clients, and operational areas within Horizon.   

We are looking for someone who is intellectually curious with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.  

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Manager, Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business. 

50% of the time for this position will be devoted to analytics for a key major client vertical. This part of the position will be charged with developing unique analyses and applications targeted against that part of our business. While reporting directly to the Horizon Chief Analytic Officer, this role will have dotted-line reporting to that client vertical. 
 

What You’ll Do 
70% Development and Enhancement of data and analytics capabilities 

• Operate as the lead in developing a campaign measurement framework for a key client vertical 

• Spearhead modeling and analytic efforts to provide insights into new product launches/initiatives. 

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure. 

• Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace. 

• Use automation and technology to increase efficiency and to provide the infrastructure to scale. 

• Bring an “outside in perspective” to analytic development; explore, identify, and assess external best practices - and translate to the relevant application internally. 

• Individual project management and execution. 

30% Cultivating and maintaining effective working relationships- internally and externally. 

• Establish and maintain excellent working relationship with key functional areas, as well as Horizon Next Analytics and other stakeholders throughout Horizon Next. 

• Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas. 

• Extensive brand team and client interaction and day-to-day management. 

• Supervisory Responsibilities including but not limited to training and mentoring direct reports and guidance for career growth. 

Who You Are  

• Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must. 

• Analytical mindset with knowledge and passion for media, data, and technology. 

• Ability to generate clear, concise, and comprehensive analyses that tell the story behind the data. 

• Business acumen – understands the strategic levers of the business and how analytics is a catalyst for decision making. 

• Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions. 

• Persistence - Demonstrate tenacity and willingness to go the distance to get new things done.  

• Comfortable in dealing with ambiguity and managing change, plus the capacity to move through road-blocks with enthusiasm and alacrity.  

• Creative thinker that is willing to challenge the norm to improve analytic processes. 

• Collaborative, can-do attitude a must. 

• Pragmatic – seeks and develops solutions understanding and communicating the relevance to others. 

• Ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot. 

• Strong verbal communication skills, extremely well-organized. 

• Proven effectiveness in managing business relationships. 

• Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously. 

Preferred Skills & Experience  

• Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science or related field required. 

• 3-5 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field. 

• 1-3 years of experience managing teams required. 

• High-end marketing response modeling expertise (e.g., MMM) preferred. 

• Consulting skills – can explore business view and work with them to develop mutually owned solution; can solve problems in complex situations using creative and conceptual reasoning. 

• Able to put data in context of client’s business questions and needs to make applicable decisions for model design and reporting. 

• Proactive individual with strong problem-solving skills and an entrepreneurial spirit. 

• Exercise the ability to create time saving efficiencies for regular client deliverables. 

• Responsible for own deliverables, assuring a timely and quality output. 

• Technology Platform Expertise - (I.e., R, SQL, Python) – can create readable replicable code that aligns with processes and procedures for group. 

• Domain Knowledge – understand data, analytics, and media eco-system (social, programmatic, SEM, TV, etc.).