Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Role:
The Ad Ops Manager is responsible for day-to-day implementation and management of digital advertising campaigns. This includes ad trafficking and technical support. This position will coordinate efforts with various groups within the organization such as the investment/media buying team (internal and client side), publishers, and AdTech vendors. They will report directly to the Director.
Responsibilities
- Process ad trafficking requests accurately and efficiently, including:
- QA of trafficking sheets (identification and remediation of issues)
- Upload/Assign creative files into the ad server, as detailed in the trafficking sheet
- Implementation of additional ad tracking code (e.g., verification, viewability, research study etc.
- QA and generate ad tags for distribution to publishers
- Troubleshoot and resolve any technical issues related to ad delivery and performance
- Analyze and distribute campaign performance and discrepancy reports
- Stay informed about changes in the digital advertising space and maintain functional knowledge of core ad technologies (e.g., DoubleClick, Innovid, IAS, etc.)
- Administer login requests and permission settings within the ad technology platforms
- Lead new and junior team members through trainings and onboardings
- Work with internal stakeholders to ensure quality assurance standards are met
- Ensure trafficking best practices are maintained across the portfolio
- Maintain communication and oversight of remote teams assisting with campaign trafficking and QA
Qualifications
- 4+ years technical experience across digital technologies and functions, such as: Display Ad Servers, Standard/Mobile Ad Servers, Rich/Video Ad Servers, Ad Viewability & Fraud, Behavioral Targeting Compliance, Tag Management, Dynamic Creative
- Some people management or mentoring responsibility preferred
- Methodological approach to work and excellent problem-solving abilities
- Excellent project management skills with the ability to independently manage multiple projects
- Demonstrated skill using Excel (Spreadsheets, Pivot Tables, Key Formulas, etc.), Word, and PowerPoint
- Excellent cross-functional communication and stakeholder management skills
- The ability to explain technical concepts to both technical and non-technical people internally and externally
- Experience working in an agency environment and knowledge of the agency media campaign planning and execution process is preferred, but not required
- Familiarity with JavaScript, HTML and troubleshooting online technical issues
- Hands on experience with AI is preferred
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
