Manager, Programmatic Activation

Posted 12 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
51K-83K Annually
Mid level
AdTech • Marketing Tech
The Role
Manage end-to-end campaign activation and daily team operations for digital and programmatic channels. Monitor performance, implement optimizations, ensure QA and process adherence, support reporting and client communication, assist leadership with RFPs, pitches, and knowledge-sharing to drive campaign goals and team effectiveness.
Summary Generated by Built In

Job Description:

Amplifi Solutions is the commercial innovation & incremental value arm for dentsu, amplifying transformative business outcomes for all. We have a mandate to unleash the potential of media, technology and modern trading methodologies to create value for all. We deliver solutions to create and deliver value for advertisers, partners, and the wider industry including Advantage, a suite of guaranteed value products powered by principal trading and Modern Media, a modern omni-channel, cross-screen activation solution.

The Manager will be called upon for end-to-end campaign activation. The Manager is accountable for monitoring campaign performance and proactively ensuring optimizations are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices. The Manager assists the senior leaders with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond day-to-day team deliverables, they foster knowledge-sharing and support senior leaders with central tasks and are key to cultivating a culture of teamwork and collaboration.

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

  • Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team

  • Will own campaign activation, troubleshooting, and optimization

  • Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed

  • Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs

  • Be an expert on the buying platforms, direct media buying processes, and internal dentsu products

  • Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team

  • Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work

  • Effectively manage expectations, timelines, and priorities

  • Update team leads on team performance, campaign health, and strategic growth opportunities

  • Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

  • Assist leadership with new business pitches

We are looking for candidates who can deliver sustainable chain, and the ability to think strategically, retain focus in a fast-changing environment, and bring rigor to a multi-disciplinary business with many stakeholders. Here are some key characteristics of a successful candidate:

  • You challenge accepted thinking and inspire new ideas and approaches.

  • Business acumen, client-centricity, and a commercial mindset are essential, along with a genuine passion for people and technology.

  • Balance, prioritize and properly assign work associated with multiple, concurrent projects

EXPERIENCE/KNOWLEDGE REQUIRED:
  • Bachelor’s degree or equivalent 3+ years of experience within programmatic, specifically, and overall digital industry

  • Strong experience across all digital media channels and ability to eloquently speak to each

  • Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

  • Strong analytical thinking and mathematical skills

  • Strong experience working with business applications; MS Office Suite required

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-AD5

#LI-Hybrid

Location:

New York

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • Bachelor's degree or equivalent 3+ years of experience within programmatic and overall digital industry
  • Strong experience across all digital media channels and ability to speak to each
  • Proficiency with programmatic/social technology, including DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics and reporting dashboards
  • Strong analytical thinking and mathematical skills
  • Strong experience working with business applications; MS Office Suite required

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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