We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
The Grassroots Marketing Coordinator is responsible for planning, executing, and optimizing localized marketing initiatives across select regions of Central and North Florida. This role focuses on building and maintaining strategic relationships with healthcare provider groups, independent brokers, and broker agencies to drive brand awareness and business growth.
The position will develop and manage co-branded marketing campaigns, coordinate community-based outreach efforts, and track performance metrics to evaluate return on investment (ROI). Success in this role requires strong relationship management, analytical skills, and the ability to execute targeted, field-based marketing strategies within key markets, including The Villages and surrounding areas.
Key Responsibilities
- Develop and implement grassroots marketing strategies aligned with organizational goals
- Build and maintain relationships with provider groups, independent brokers, and broker agencies
- Execute co-branded marketing campaigns and community outreach initiatives
- Identify new partnership opportunities to expand market presence
- Track, analyze, and report on campaign performance and ROI
- Coordinate marketing events, local activations, and promotional efforts
- Collaborate cross-functionally with internal teams to ensure alignment and execution excellence
Required Qualifications
- Minimum of 2 years of experience in grassroots, field, or community-based marketing
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Strong communication, organizational, and relationship-building skills
- Ability to analyze data and measure marketing effectiveness
- Willingness to travel locally within Central and North Florida
Preferred Qualifications
- 5+ years of grassroots marketing experience
- Established relationships with medical groups, brokers, and broker agencies in Central and/or North Florida
- Experience working within markets influenced by The Villages
- Background in healthcare, insurance, or related industries
Education
- High School diploma or equivalent required, with a minimum of 3 years of relevant grassroots marketing experience
OR - Bachelor’s degree (BS/BA preferred) with at least 2 years of grassroots marketing experience
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$60,300.00 - $132,600.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- Minimum 2 years grass roots marketing experience
- Knowledge of Microsoft suite of software such as Excel, Word, PowerPoint, Outlook
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
