This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.
You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.
What You’ll Do
ABM Execution & Campaign Management
Support execution of ABM programs using Demandbase
Help manage target account lists, segmentation, and campaign deployment
Partner with Marketing and Sales to activate campaigns across key accounts
Track and report on account engagement and campaign performance
Marketing Operations & Systems Support
Support day-to-day management of marketing systems, including:
Salesforce
Demandbase
Marketing automation platforms
Help maintain data quality, campaign tracking, and reporting accuracy
Assist in improving lead routing, scoring, and lifecycle processes
Lead Management & Funnel Optimization
Support lead generation and nurturing efforts across channels
Ensure leads are properly captured, routed, and followed up on
Partner with Sales to improve lead handoff and conversion
Affiliate & Channel Coordination
Support integration of affiliate/partner-driven leads into marketing workflows
Help ensure consistency in tracking and performance measurement
Team Support
Manage and support a Colombia-based team member
Help build repeatable processes and improve operational efficiency
What You Bring
4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
Hands-on experience with Demandbase or similar ABM tools
Working knowledge of Salesforce and marketing automation platforms
Strong attention to detail and comfort working with data and systems
Ability to execute campaigns and manage multiple priorities
Collaborative mindset and ability to work cross-functionally with Sales and Marketing
***Potential for strategic thinking capabilities
What Success Looks Like
ABM campaigns executed effectively and on time
Improved lead flow, routing, and data accuracy
Increased engagement within target accounts
Strong coordination between Marketing and Sales
Reliable reporting and visibility into performance
Skills Required
- 4-7+ years of experience in B2B marketing
- Exposure to ABM and/or marketing operations
- Hands-on experience with Demandbase or similar ABM tools
- Working knowledge of Salesforce and marketing automation platforms
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
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