We are seeking an experienced and strategic Account Based Marketing (ABM) leader to drive our revenue goals and build a world-class ABM engine. in this role, you will be the architect of our account-based strategy, moving seamlessly between high-level planning and hands-on execution. You will own the development of our Ideal Customer Profile (ICP), curate our Key Accounts List in close collaboration with Sales, and act as the Directly Responsible Individual (DRI) for our marketing tech stack.
Working cross-functionally, you will orchestrate integrated programs that align marketing and sales, overseeing everything from vendor management to dashboard reporting.
ResponsibilitiesDevelop and execute high-impact, integrated ABM programs to achieve revenue and pipeline goals for key accounts
Strategize ABM campaign approach and delegation of campaign planning within the Account Based Marketing team
Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted ABM campaigns
Develop ICP (Ideal Customer Profile) and Key Accounts List, in collaboration with Sales and Marketing
Manage and build a team by coaching and developing existing members and closing gaps where needed through acquisition of new team members
Guide efforts to create standardized Account Based Marketing reporting and dashboards for key accounts, presenting performance to the marketing department as well as stakeholders throughout the company
Oversee our ABM strategy, approach, and calendar, and communicate to marketing team and larger organization
Act as DRI for account based marketing tech stack, including evaluation of additional tools
5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
Experience building and managing multi-channel ABM campaigns
Understanding of pipeline management and metrics
Demonstrated experience sourcing and overseeing vendors for marketing program execution
Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills
Team player with ability to work independently and autonomously
Flexibility to adjust to the dynamic nature of a startup
What We Do
Multiplier is a leading global employment platform that makes it easy for companies to employ teams internationally. Its proprietary technology simplifies the employment process by managing the complexities of local compliance, labour contracts, payroll, benefits and taxes.
We enable companies to manage their distributed teams via a simple dashboard while taking responsibility for local labor law compliance on their behalf. We are passionate about creating a world where people can get a job they love, without having to leave the people they love.
