Job Title: Wall's Thailand Lead
Location: Thailand
About Unilever Ice Cream
Unilever Ice Cream is home to well-loved brands such as Wall’s, Magnum and Cornetto. This role will be responsible for the crucial portfolio of Wall’s ice cream in creating and operationalizing the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches. This role directly reports into the Ice Cream Thailand Marketing Lead and will handle a team of 3 people.
Key responsibilities:
- Manage the end-to-end P&L for Wall’s & Paddle Pop portfolio
- Designing and executing the annual brand marketing plans – both innovations & activations.
- Liaise with regional and global partner in adopting global/regional campaign to be localized as in market deployment
- Manage the A&P budget and other key resources.
- Lead a team of senior brand managers—mentoring, coaching, and developing them to deliver both business targets and next generation leadership
- Manage the creative and media agencies to deliver great marketing mixes in the market.
Key stakeholders for this role:
- Ice Cream trade & sales team
- Category finance, supply chain
- Category R&D technical project leaders.
- Regional/Global marketing teams
- External agencies: Creative, media, digital, events, PR
Key competencies required for this role:
- Project management: ability to lead the end-to-end innovation projects
- P&L management: brand custodian and responsible for total portfolio
- Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
- Marketing mix creation: experience in creating communication mixes from scratch
- Can translate consumer insights into strategy and action that will generate business impact.
- Strong local media knowledge including latest trends on digital marketing
- Ability to work in a fast paced, trend-based category
- Ability to lead a small team
- Leadership of the Future – with a style appropriate to a networked and agile organization
- Strategic thinking & influencing (building “big relationships”)
Expected qualification/professional experience:
- At least 6-8 years of brand management experience preferably in FMCG or fast-paced environment.
Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
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