Yobi is a rapidly growing Behavioral AI company on a mission to ethically democratize the benefits of data and AI.
Since 2019, we have built one of the largest consented behavioral datasets in the United States, extending far beyond the walled gardens of Big Tech. Unlike traditional LLM companies, Yobi builds foundation models of human behavior grounded in real-world actions such as purchases and store visits.
Our private-by-design modeling enables state-of-the-art personalization and decisioning for leading brands and agencies while protecting privacy, safety, and ethics.
Today, we are focused on bringing the performance of closed-web user acquisition to the open web and connected TV, giving brands walled-garden results without the walls.
At our core, Yobi is building the behavioral intelligence layer for any system that makes a personalization decision.
Working at Yobi
We’re at an inflection point—customer adoption is accelerating, but there’s still room to shape the architecture and culture from the ground up. Engineers here own major surface areas, build 0→1 systems in large-scale data and model infrastructure, and help define how Behavioral AI scales ethically and effectively.
Highlights:
Well-funded with 5+ years of runway. At the same time, we are scaling revenue quickly and project to be breakeven in 2026.
Partnerships with Microsoft and Databricks
Fully remote or hybrid from several hubs (SF Bay Area, Seattle, NYC)
World-class team of Machine Learning experts who worked on cutting edge infra and recommender systems @ Amazon, Uber, Twitter, Meta, etc.
Product and Go-To-Market teams who have taken ideas from concept to 9 figure revenue streams
Benefits:
Competitive Base Salary
Meaningful equity & financial upside - a real % of the company
Annual bonus target based on personal and company performance
Health, Dental, Vision - most plans will pay little to 0 out of pocket
Unlimited PTO - we care about impact, not tracking days you’re out
401k with company match %
At Yobi, Applications teams bring the value in our User-Behavioral foundation models to market, creating scalable, highly profitable products with ML at their heart. These Applications products are key to Yobi success, as they ground the value of our R&D, power continuous experimentation and improvement, and provide significant data for improving our core embeddings.
As an MLE on this team, you will primarily be focused on the models, metrics, pipelines, systems, and services that power and deliver excellence via Yobi Applications products.
This role involves a large degree of 0-to-1 development, and will rely on collaboration with Product, core signals MLEs, and leaning on your own expertise and insight in building holistic ML-powered products. While we currently have a product in the market here, we invite big bets to expand impact and reach.
Significant "wearing your Product hat" is expected, along with driving results in the many domains required to deliver whole ML-powered products - we are a quickly growing startup after all!
What it takes to succeed in this role:Understanding enough about machine learning to be dangerous but not necessarily published in the field. This means you have worked on and can speak to impactful consumer-facing ML problems, e.g. recommender systems, personalization, etc. that you have directly contributed to.
Skill and attitude wise, you can quickly contribute to the “full stack” of our pipeline. This includes things such as data orchestration, build systems, and experiment tracking. Although we use a combination of open source products like Airflow, Bazel, Github CI/CD, and Spark, prior experience with these specific solutions is not needed. However, a good part of your day to day will involve interacting with these systems, so you should be comfortable with getting your hands dirty.
Good product sense, has opinions on what we should and shouldn’t be doing both in chasing product-market fit and on the implementation side.
We prioritize attitude, culture, and general (technical) fit over matching perfectly into one of our job descriptions. If our mission and work resonates with you, we encourage you to apply. Tell us how you can help drive our products forward, even if you don’t feel like you are a perfect fit for some of the listings.
Top Skills
What We Do
Since Yobi’s founding in 2019, we’ve been focused on solving the single biggest challenge to democratized AI for organizations of all sizes: ACCESS TO DATA.
Today’s Large Language Model’s lack a defensible moat because they’re trained on public data, like Reddit, WordPress, and other public web sites. Unfortunately, unless you’re Google or Amazon, your 1P data estate doesn’t provide a holistic consumer view to deliver real impact.
Yobi partnered with Microsoft to assemble one of the largest consented behavioral datasets to underpin a private foundation model of behavioral intelligence without sacrificing consumer choice or privacy.
For data scientists, this foundation model can be fine-tuned and joined to customer 1P data to ignite model training and performance.
For marketers, this big-tech like behavioral model can be plugged into open web activation and personalization platforms to unlock new levels of audience targeting and consumer experiences beyond the walled gardens.
Together, through collaboration, WE CAN DEMOCRATIZE THE AI REVOLUTION.
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