Luxury Sales Manager

Job Description :

Location: Frankfurt

Language Requirements: fluent German and English

Contract: Fixed-term for 2 years with potential for permanency

About Us

Diageo Northern Europe has set itself the ambition to be the leading and fastest growing luxury spirits business in the region, becoming the most trusted and respected provider of luxury experiences and products.

Diageo’s Luxury portfolio is made of truly iconic brands – including our Malts portfolio, Johnnie Walker Blue Label, Tanqueray TEN gin, Zacapa Rum and Don Julio Tequila – to name just a few.

Luxury spirits is one of the fastest growing segments and is expected to continue accelerating in Northern Europe. With its exceptional portfolio of luxury spirits, we are uniquely positioned to capitalize on this opportunity and make luxury experiences available, accessible, and aspirational to all.

About the Role

The Luxury Sales Manager is the personification of Diageo’s ambition: to become the best-performing, most-trusted consumer goods company in the world and to build category-leading partnerships with industry-leading outlets.

We are looking for someone with a sophisticated sense of style, who can present themselves and our products in a way that reflects the luxury brands’ image and values. You possess a strong knowledge of brand and production processes, as you are selling the history and heritage of the luxury brand you represent.

You are well-connected within the German bartending and gastronomy scene, with knowledge of wholesale and retail businesses, and you have a proven track record of building brands in this trend-leading space.

You have a high affinity for luxury brands and have an in-depth understanding of the luxury consumer and how to engage with them. You can establish and keep excellent relationships with key influencers in the industry and beyond, and you know the most relevant places to go.

You engage with decision-makers of the On-Trade and Off-Trade network to ensure the perfect execution in our outlet universe. Your job isn’t done until our products are visible to consumers, and you engage the consumer by driving awareness and brand passion for our products.

Top Accountabilities

• Become the point of contact for our Luxury On-Trade Universe.
• Selling high-end products which are expensive and exclusive to a niche market.
• Be accountable for the commercial outcome of around 80-100 premium customers like Restaurants, Bars, Clubs, and Hotels.
• Lead Diageo's distribution, activation, promotion, and innovation agenda, particularly for the Luxury portfolio in the defined outlet universe.
• Ensure our brands are available and have the perfect visibility in back bars, menus and on shelf.
• Negotiate and craft contracts with our gastronomy partners to ensure brilliant execution for our luxury portfolio.
• Develop profitable activation programs while partnering with our customers and ensure that these are reflected in commercial agreements.
• Ensure that your work and all initiatives are tracked in our CRM tool.

About You

• Excellent communication and interpersonal skills to develop relationships with high-net-worth individuals and affluent customers.
• Strong negotiation skills in order to close the deals.
• Ability to understand customer requirements and match these with Diageo portfolio plans.
• Good understanding of industry trends, social influences, and business drivers, brands.
• Strong in building connections and relationships.
• Understanding of mixology, a passion for spirits, ability to deliver strong execution and engage with customers/consumers and other relevant partners.

Our Offer

• An inclusive company culture that puts employees and their development first
• 30 days of vacation
• A competitive salary with bonus and many benefits that suit your lifestyle
• An industry leading parental leave policy
• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-02-28