Job Description :
Job Title: Luxury Commercial Sales Manager, South England
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
We have identified an opportunity to accelerate our luxury agenda by our Premium and Super Premium market share and NSV. To achieve this, we have created a dedicated luxury business unit in our GB Market to build distinctive iconic luxury brands and execute via strong customer partnerships in all channels. This business unit will be the experts for all things Luxury with strong partnership, strategic vision, brand passion and desire to shape the future with us. This is a dynamic and exciting opportunity with a massive growth ambition to work with iconic global luxury brands.
About the role
This is a pivotal leadership position reporting directly to the Head of Luxury On-Trade, with responsibility for Diageo’s strategically critical Southern region. The role carries full accountability for driving P&L performance, accelerating distribution growth, and leading a high-performing team.
As a senior leader within the Luxury On-Trade business, you will embody Diageo’s ambition to become the world’s best-performing and most trusted consumer goods company. You will build category-leading partnerships with some of the industry’s most prestigious outlets, representing our luxury portfolio with exceptional credibility, sophistication, and commercial acumen.
The Luxury On-Trade team plays a vital role in elevating Diageo’s presence within the top tier of on-trade accounts, connecting our brands with influential luxury consumers and shaping culture within the region. As CSM for the Southern region, you will be a key member of the senior commercial leadership team, driving transformational growth and advancing Diageo’s luxury ambitions at pace and scale.
Experience / skills required:
Leadership commercial experience in Luxury product categories or high-end accounts in the On trade is preferred.
A proven track record of managing multiple influential retail customers and building new brand opportunities, you will need previous experience in this sector to succeed.
Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry.
Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision making across commercial and marketing levers.
In depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super premium brands, customers & consumers.
Advanced negotiation and customer relationship building skills
Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance.
Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes
Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition
Key Accountabilities
Lead, inspire, and develop a high-performing team, fostering capability growth, coaching talent, and creating a culture of excellence.
Define and execute the regional commercial strategy, delivering against ambitious P&L, distribution, and market share objectives.
Drive sustainable internal P&L performance and external market share growth across the Diageo Luxury portfolio through clear strategic direction, data-led decision making, and exceptional commercial execution.
Use deep market insight, consumer understanding, and outlet performance data to identify growth opportunities and build winning regional plans that accelerate luxury on-trade performance.
Partner closely with the Luxury Marketing team to position Diageo brands at the heart of culture through best-in-class activations, elevated consumer experiences, and increased brand visibility within key outlets.
Deliver distribution, execution, and performance targets consistently across monthly, quarterly, and annual cycles.
Lead cross-functional collaboration across commercial and marketing teams to implement global commercial agreements and unlock strategic partnerships across the region.
Build and strengthen relationships with key customers and industry stakeholders, ensuring Diageo remains the partner of choice within the luxury on-trade channel.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
1HQAdditional Locations :
Job Posting Start Date :
2026-05-14Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
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What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
