Loyalty Strategist

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going Going Gone, and more. Over the years, it’s been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today. Our company is looking to invest in our future as we embark on a journey from being the best sports retailer in the world to becoming the best sports company in the world.

The Loyalty Strategist role will support development and implementation of innovative loyalty initiatives to enhance engagement and retention of athletes. This role involves analyzing customer and program data, identifying trends, and operationalizing tactics that drive positive sentiment and performance of the program. Collaboration with cross-functional teams is essential to ensure loyalty is integrated effectively within the broader organizational marketing and business objectives.

Job Duties & Responsibilities

Loyalty Portfolio and Campaign Strategy

• Support campaign and portfolio innovation strategy and analyze prior promotions, in addition to marketplace activity, to optimize future campaign considerations

• Review opportunities across the portfolio and customer journey to identify enhancement opportunities for acquisition, engagement, and retention

• Create test scenarios, work with analytics to stand up and analyze results and work to scale and implement if successful

• Partner with personalization and marketing teams to execute personalized messaging across customer touchpoints

• Support execution of the creative refresh of loyalty portfolio across all channels

• Explore enticing partnership offerings and connection opportunities and monitor day to day performance of existing partnerships

• Support larger loyalty team on campaign execution as needed

Build and Support Cross Functional Strategy:

• Work closely with internal partners within areas such as marketing, analytics, customer service, and personalization to ensure alignment and cohesion between loyalty and greater business strategy and objectives

• Conduct frequent touchpoints with app strategy and technology teams to ensure experience is optimized for customers

• Develop effective and clear processes across channels to ensure initiatives deliver against business needs and optimize communication and partnership across teams

• Develop enhanced trainings and guides for store and customer service teams to empower them to best understand and speak to loyalty strategy, benefits, and promotions

Analyze Customer and Program Data and Insights

• Partner with analytics and loyalty team members to compile and track performance on agreed upon cadences to give visibility of performance to leadership and key cross-functional partners

• Review key metrics and performance to identify trends and areas of opportunity

• Review customer feedback on a regular basis to keep a pulse on sentiment and opportunities

• Provide input on any loyalty focused surveys or questions driven by insights and strategy teams

• Conduct competitive research on a regular basis to understand marketplace landscape and review messaging, promotions, etc.

• Support identification of opportunities to engage with athlete insights team and conduct research with existing and potential consumer bases

QUALIFICATIONS:

• Bachelor's Degree, Marketing

• 3-5 years experience Marketing, Loyalty Marketing, Strategy, Retail experience desirable

• Ability to connect dots across various data points / insights

• Keen intellectual curiosity and passion for continuous improvement

• Ability to effectively partner across the enterprise and establish and maintain strong partnerships

• Proactive with an ownership mindset

• Knowledge of omni-channel marketing strategies and best practices, inclusive of digital, traditional and in-store

• Robust storytelling capabilities

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