WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Loyalty Senior Manager is responsible for the day-to-day strategy and management of our Loyalty Program. This position is responsible for understanding wellness and Gen Z consumer trends and best practices to establish a best-in-class experiential loyalty program that drives business impact. This role will also be responsible for regular program analysis, testing, and optimization refreshes to keep teams and leadership up to date on loyalty program performance and progress against goals and KPIs. The person in this role will be successful by having a thorough understanding of lifecycle marketing and the ability to take a high-level vision and break it down into an actionable strategic plan to lead the roadmap and implementation across cross functional teams.
RESPONSIBILITIES
- Support the Senior Director in building cross-channel, integrated marketing campaigns and programs designed to acquire, nurture, and effectively onboard customers into the loyalty program across digital, retail, and community.
- Collaborate with cross-functional teams to define program needs and opportunities within various audience groups.
- Support (and sometimes lead) the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in an impactful way
- Create presentations and supporting documents to facilitate communication across stakeholder teams
- Work with external vendors
- Work closely with the CRM team, Brand/Marketing team, Store Operations, Customer Service, Finance, and Merchandising teams
- Partner with martech and finance to report out and analyze loyalty program KPIs weekly and ad hoc as needed
QUALIFICATIONS
- 5-7 years of experience in Loyalty Marketing, Brand/Consumer Strategy, or similar
- Knowledge of digital media channels with a focus on Email, App push notification, and SMS marketing required
- Experience with Salesforce Marketing Cloud, Bluecore, and/or Attentive highly preferred
- Strong math and analytic skills to review program metrics, balance KPIs, and collaborate with finance on business impact.
- Strong understanding of lifecycle marketing metrics and analysis
- Strong verbal and written communicator
- Able to read and react to business needs and prioritize accordingly
- Displays out of the box thinking and curiosity for consumer strategy
- Passion for the wellness industry, Gen Z consumer trends, and community building
- Must be based in Los Angeles and comfortable working onsite full-time.
The base salary range for this position is $130,000-$150,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
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Top Skills
What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
