Loyalty Retention Specialist - Crest Honda

Posted Yesterday
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Nashville, TN, USA
In-Office
36K-100K Annually
Junior
Automotive • Retail
Delivering an experience for our guests and our teammates that fulfills dreams, enriches lives and delivers happiness
The Role
Contact previous lease and loan customers to drive repeat purchases/leases. Manage loyalty process, follow-up via phone/email/text, track contacts in CRM, present end-of-term options, schedule inspections and test drives, and meet retention targets.
Summary Generated by Built In
Company Description

Crest Honda is one of the fastest growing brands within the automotive industry.  We are building a business based on doing things the right way.  From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow.  We are proud of what we're doing here and would love to tell you about our opportunities!

Salary: $36,000 to $100,000

Our associates are happy to work here because:

  • We boast the lowest turnover in the industry.
  • We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
  • We are committed to developing and promoting within the company.
  • Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.
  • We encourage peer to peer teamwork and recognition.
  • Special benefits to purchasing and leasing a car.
  • Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

Job Description

The Loyalty Retention Specialist is responsible for building dealership and brand loyalty and/or retention by ensuring our previous customers return to lease or purchase new vehicles. This role requires highly engaged management of the dealership loyalty and daily interaction with customers via multiple communication methods on a scheduled basis. This high-visibility role is critical to the dealership’s overall success and presents a great opportunity and career path within Sonic Automotive.

The Loyalty Retention Specialist will report directly to the Loyalty Manager, if applicable, or Sales Manager.

Duties and Responsibilities:

· Responsible for direct communication with the dealership’s loyalty of previous lease and loan customers

· Adhere to the dealership’s loyalty process for previous lease and loan customers

· Deliver a VIP experience to dealership’s loyalty customers to ensure repeat business

· Ensures the dealership achieves and/or exceeds Financial Services and/or OEM stated retention goals

· Must multi-task and work within multiple systems (CRM, OEM Financial platform, retention specific sites, etc)

· Contact customers via phone, email and text to communicate lease/loan end information

· Continuous follow up with retention customers starting at a designated time period defined by Sonic standards prior to maturity date or end of contract

· Tracks all guest contact and communicates outcomes with management team

· Utilizes knowledge of customer’s current vehicle ownership (vehicle type, monthly payment, etc) to provide end of term solutions to meet the customer need

· Provide and speak to replacement payment options (lease, loan, cash)

· Schedule appointments for pre-inspections and new vehicle test drives (where applicable)

Qualifications

  • Minimum 1 year automotive retail experience.

  • Able to set priorities, multi-task, achieve goal and obtain buy-in

  • Proficient in CDK CRM (E-Leads).

  • Exceptional communication skills, both written and verbal.

  • Ability to establish and maintain strong internal and external relationships.

  • Strong organizational and time management skills

  • Must be adaptable to change.

  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.

Required:

  •  All applicants must be authorized to work in the USA.
  •  All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver license.

Additional Information

 

Schedule:

  • Full Time
  • Monday through Sunday availability

It's time to make the most important move of your career.  From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Minimum 1 year automotive retail experience
  • Proficient in CDK CRM (E-Leads)
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
  • Exceptional written and verbal communication skills
  • Ability to establish and maintain strong internal and external relationships
  • Strong organizational and time management skills
  • Able to set priorities, multi-task, achieve goals, and obtain buy-in
  • Must be adaptable to change
  • Authorized to work in the USA
  • Ability to pass pre-employment testing including background check, MVR, drug test, credit report, and valid driver license
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The Company
Charlotte, North Carolina
1,700 Employees
Year Founded: 1997

What We Do

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports guest experiences.

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