Job Description:
Mars: Where your Tomorrow Starts Today!
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role: This role will be focused on Super Premium brand ADVANCE, within the Mars Petcare segment, where we make life better for pets and their owners. We are seeking a strategic Loyalty Manager to build and own our recommendation model, driving advocacy across key opinion leaders including Pet professionals and Pet owners. In this newly created role, you’ll design and lead end-to-end programs that drive acquisition, engagement, retention, and advocacy— collaborating with key business stakeholders on delivery. Ultimately increasing customer lifetime value and ongoing engagement across pet life stages.
Role Title Loyalty Manager
Location: Australia/New Zealand, Victoria
Hours: Permanent, Full time
Reporting to: Portfolio Director - Super Premium
What you’ll do
- Own and drive lifecycle strategy across acquisition, engagement, retention, and advocacy
- Collaborate with Breeder Services and Digital Marketing teams to deliver seamless, personalised, multi-channel journeys (email, digital, social, loyalty) and segmentation that deliver measurable growth
- Reimagine and manage the Professional Rewards Program and ecosystem to boost loyalty and long-term value
- Define and drive best in class experiences that delight customers and drive advocacy and collaborate with business stakeholders to roadmap and increase our loyalty maturity
- Report and recommend strategies by defining KPIs, analysing results, and shaping go-forward plans to maximise business impact
Your unique ingredients
- Demonstrated experience (7years+), focused in loyalty, lifecycle, CRM, or retention marketing (B2B a plus)
- Proven track record linking lifecycle programs to LTV, revenue, and retention metrics
- Strong analytical and strategic skills, able to define KPIs, optimise campaigns, and balance tactical execution with long-term strategy.
- Knowledge of user centric design processes and CRM best practices
- Exceptional communicator with proven leadership and collaboration abilities, with experience aligning cross-functional teams, managing budgets, and influencing stakeholders.
- Knowledge of the Australian market, coupled with a Bachelor’s degree
Why you’ll love working for Mars:
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
- Work with passionate people who love pets as much as you do!
Skills Required
- 7+ years experience in loyalty, lifecycle, CRM, or retention marketing
- Proven track record linking lifecycle programs to LTV, revenue, and retention metrics
- Strong analytical and strategic skills to define KPIs and optimize campaigns
- Knowledge of user-centric design processes and CRM best practices
- Exceptional communication, leadership, and cross-functional collaboration skills
- Experience aligning cross-functional teams, managing budgets, and influencing stakeholders
- Knowledge of the Australian market
- Bachelor's degree
- B2B experience
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
