Loyalty Director

Reposted 3 Days Ago
Be an Early Applicant
Atlanta, GA
In-Office
Senior level
Food
The Role
The Loyalty Director leads the Papa Rewards program to enhance customer retention, program design, and omnichannel experience while driving growth and brand engagement.
Summary Generated by Built In

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary
The Loyalty Director is accountable for driving customer retention and lifetime value growth by effectively building and managing the Papa Rewards loyalty program across Papa Johns’ US store and the QSR franchise network. In this role you’ll have the chance to shape one of the most recognizable loyalty programs in the industry. This role requires an excellent understanding of customer loyalty principles, program design, program economics, and loyalty management technology, as well as the ability to align loyalty initiatives with business objectives to drive measurable outcomes in membership growth and customer value. Along with the functional management of the program, this leader will also build brand equity by integrating the loyalty program into active marketing campaigns and partnerships, driving a holistic omnichannel experience across all online and offline customer touchpoints.
 
Duties and Responsibilities (other duties as assigned)
  • Lead development and execution of strategies to increase transactions, ticket, restaurant and Papa John's International (PJI) profit and consumer lifetime value using the Papa Rewards loyalty program.  

  • Evolve the loyalty program strategy with business goals and customer needs.

  • Determine and recommend additional resource needs to better support PJI's Loyalty strategies, which may include additional agencies, promotional partners, consultants, providers, and capital investments. 

  • Lead internal loyalty team members and external loyalty partners to execute daily operations and ongoing optimization of the program.

  • Prepare and present proposals and updates to senior PJI marketing and corporate management and consult with our Franchise Advisory Council (FAC), seeking their ideas and securing their endorsement for national Loyalty strategies.

  • Create & communicate the loyalty roadmap, including new features, reward structures, promotions, and member engagement initiatives.

  • Partner with Brand, CRM, Paid Media, and Product Technology to design innovative loyalty program features and benefits to drive membership growth and brand awareness.

  • Actively manage and communicate loyalty KPIs to Executive Leadership and Stakeholder teams with actionable insights

  • Partner with Product Technology to enhance loyalty functionality across web, app, and in store experiences.

  • Analyze customer behavior, segmentation, and performance metrics to identify opportunities that increase enrollment, activation, and retention.

  • Monitor industry trends and best practices in loyalty marketing and implement innovative strategies to enhance and improve the loyalty program experience.

  • Collaborate with Brand, CRM, and Media teams to create compelling loyalty campaigns that drive incremental visits and order value.

  • Develop and maintain loyalty policies and procedures to ensure compliance with legal regulations and ethical standards.

  • Work closely with Operations and Franchise partners to ensure program clarity, adoption, and execution across all restaurants.

  • In partnership with Field Marketing, identify and provide guidance on local digital promotional offer strategies that increase eCommerce transactions and ticket, restaurant profit and customer loyalty, while address differing market and competitive conditions. 

  • Provide guidance for international marketing on Loyalty and digital promotional offer strategies, including development of best-practice documentation, training materials, and loyalty program consultation

  • Influence cross-functional teams within PJI to ensure that programs for which the position is responsible are executed strategically, collaboratively and in a timely manner. 

  • Advocate for the voice of the customer, ensuring the loyalty experience is intuitive, rewarding, and aligned with brand values.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.

Top Skills

CRM
Loyalty Management Technology
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The Company
HQ: Louisville, KY
13,567 Employees
Year Founded: 1984

What We Do

Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant.

Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People!

At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people.

Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.

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