Localization Program Manager

Posted 4 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
170K-210K Annually
Senior level
Artificial Intelligence • Software
The Role
The Localization Program Manager will manage and scale localization efforts, coordinating across functions in product, marketing, design, and sales for international expansion. This includes strategy development, program management, vendor management, and establishing a quality assurance framework.
Summary Generated by Built In
About us
  • At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney.

  • We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

  • Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. 

What you'll do

Sierra is rapidly expanding globally, and we're looking for a Localization Program Manager to build and scale our international localization efforts across every function — product, marketing, design, and sales. This is a high-impact, cross-functional role sitting at the intersection of operations, product, and go-to-market. You'll be accountable for our end-to-end localization program, acting as both a strategic advisor and a hands-on program manager as we enter new international markets and expand within existing ones.
Based in San Francisco

International Expansion Strategy

  • Contribute to the the country expansion playbook: build and document repeatable processes, and coordinate execution across product, marketing, design, sales, and operations

  • Partner with GTM Ops to align localization priorities with country expansion plans and commercial timelines

Program Management

  • Own and communicate the localization roadmap across all workstreams, keeping stakeholders aligned on priorities and timelines

  • Drive cross-functional program management across product UI, product documentation, website, sales assets, and digital campaigns

  • Manage our translation vendors and tooling - including turnaround expectations, quality standards, and delivery - while continuously evaluating whether our tooling is set up to scale with us

  • Establish and own a QA framework across all localization projects, setting quality standards and ensuring consistency across markets and asset types

Marketing & Web

  • Coordinate localization rollout priorities with the marketing team and web producer across website, content, sales assets, and digital/search ads

  • Design and champion best practices for digital localization in partnership with the web producer and translation vendor

Product & Design

  • Partner with Product, Engineering, and Design teams to define and integrate localization requirements into the product development lifecycle

  • Monitor and support internal localization systems and workflows, partnering with Engineering to troubleshoot issues, improve reliability, and maintain scalable translation operations

What you'll bring
  • 6+ years of experience in localization, international operations, or program/project management

  • Proven track record owning end-to-end localization programs across multiple languages and regions, ideally including building repeatable language or market launch processes

  • Strategic thinker who can zoom out to advise on market entry and zoom in to manage a process. You're equally comfortable in both modes

  • Experience working with TMS platforms (e.g., LILT, Phrase, Smartling) and a track record of owning and improving localization tooling and vendor relationships

  • Exceptional cross-functional skills. You know how to build trust, drive clarity, and move workstreams forward across Operations, Marketing, Design, Product, and GTM

  • Strong written and verbal communicator. Able to operate effectively in fast-moving, ambiguous environments

Even better...
  • Background in B2B SaaS or AI/tech companies

  • Familiarity with Figma, Sanity CMS, or similar design and content systems

  • Experience building localization programs from scratch at a scaling company

Our values
  • Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

  • Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

  • Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.

  • Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.

  • Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

What we offer

We want our benefits to reflect our values and offer the following to full-time employees:

  • Flexible (unlimited) paid time off

  • Medical, dental, and vision benefits for you and your family

  • Life insurance and disability benefits

  • Retirement plan dependent on country of employment

  • Parental leave

  • Fertility and family building benefits through Carrot

  • Lunch, as well as delicious snacks and coffee to keep you energized 

  • Discretionary benefit stipend giving people the ability to spend where it matters most

  • Free alphorn lessons

These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.

Be you, with us

We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Skills Required

  • 6+ years of experience in localization, international operations, or program/project management
  • Proven track record owning end-to-end localization programs across multiple languages and regions
  • Experience working with TMS platforms (e.g., LILT, Phrase, Smartling)
  • Exceptional cross-functional skills in Operations, Marketing, Design, Product, and GTM
  • Strong written and verbal communication skills

Sierra Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sierra and has not been reviewed or approved by Sierra.

  • Healthcare Strength Health coverage is described as top-tier medical, dental, and vision, alongside life insurance. These protections are highlighted consistently in company materials.
  • Parental & Family Support Parental leave is described as generous, with fertility and family-building benefits noted (e.g., via Carrot). These offerings emphasize support for families across life stages.
  • Flexible Benefits An annual discretionary stipend can be used for personal needs like equipment, childcare, or a phone plan. Food and onsite comfort perks such as lunch, snacks, and coffee are also included.

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The Company
San Francisco, California
162 Employees
Year Founded: 2023

What We Do

Sierra is the conversational AI platform for businesses. We help companies elevate their customer experience with AI

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