Live Category Manager – Sneakers

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Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

We’re looking for a Live Category Manager (L25) to help build and scale the Sneakers category on eBay Live from the ground up. Sneakers is a priority and high-potential category with a deeply engaged community.

This is a builder role. You will move quickly, test aggressively, and iterate in real time to identify what works. You’ll own key parts of category growth — including sourcing and onboarding sellers, launching and optimizing live events, and driving GMV — while developing the playbooks that will define how Sneakers scales on Live.

You’ll work directly with sellers, creators, and internal partners, acting as both an operator and strategist to unlock growth in a complex, fast-moving market.

Drive category growth through rapid execution

• Support delivery of GMV targets for Sneakers on eBay Live

• Operate with a strong bias to action — launching quickly, learning fast, and iterating 

• Identify and test new formats (drops, auctions, bundles, hype releases, etc.) to unlock growth

Source and onboard high-potential sneaker sellers

• Identify, pitch, and onboard sellers across the sneaker ecosystem (resellers, shops, collectors, creators)

• Leverage data, market knowledge, and emerging trends to prioritize the right supply

• Support onboarding and help sellers ramp quickly on Live

Run a strong test-and-learn loop

• Continuously experiment with seller mix, inventory strategy, pricing, and live formats

• Use data and market intuition to evaluate performance and refine approach

• Capture learnings and help build repeatable playbooks for the category

Support seller success

• Convince sellers to invest time and resources in eBay live, and help them make that investment worthwhile

• Understand drivers of success on the eBay live platform and coach your portfolio of sellers accordingly - across assortment, live host, production, selling formats, marketing, etc. 

• Advocate for sellers with cross functional teams, come up with solutions to problems, seed new programs to help sellers be successful, lobby for them, and activate against them

• Build trust and credibility with sellers through consistent results

Execute business development & negotiations

• Support deal-making with sellers, including pricing, incentives, and participation structures

• Apply strong business judgment and financial discipline 

• Help ensure sustainable, scalable economics for the business

Collaborate cross-functionally

• Work closely with product, marketing, and operations to support successful events and seller growth

• Surface insights and advocate for improvements to the Live platform based on Sneakers needs

Additional Details

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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