Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.
Job SummaryWRS Health is seeking a strategic and execution-focused LinkedIn Specialist to drive lead generation, brand positioning, and talent sourcing efforts within the healthcare and technology space. This role will own and optimize our LinkedIn ecosystem across Sales, Marketing, and Recruiting functions, ensuring we fully leverage LinkedIn as a growth engine.
The ideal candidate is a LinkedIn expert with deep platform knowledge — potentially someone who has worked at LinkedIn as an SME or in a platform advisory capacity — and understands how to engage healthcare decision-makers (practice owners, administrators, and clinical leaders), convert LinkedIn engagement into qualified sales opportunities for our EHR solutions, and attract top talent through strategic sourcing.
Key ResponsibilitiesManage and optimize LinkedIn Sales Navigator for targeted prospecting within U.S.-based medical practices
Build and maintain strategic lead lists aligned with WRS Health’s Ideal Customer Profile (ICP)
Execute outbound LinkedIn outreach campaigns to generate qualified sales conversations
Develop and publish LinkedIn content supporting brand awareness, thought leadership, and sales initiatives
Collaborate with Sales and Marketing teams to align LinkedIn strategy with pipeline and revenue goals
Monitor engagement metrics, response rates, and conversion performance to continuously optimize strategy
Support campaign initiatives, product announcements, and industry-specific messaging
Identify opportunities to leverage LinkedIn tools (events, groups, messaging, content formats) to expand reach and engagement
Lead and optimize recruitment sourcing strategies using LinkedIn Recruiter and Recruiter Lite
Build targeted talent pipelines for sales, marketing, tech, and healthcare roles
Partner with HR and hiring managers to develop proactive sourcing campaigns aligned with workforce planning
Utilize advanced search filters, Boolean strategies, and InMail campaigns to engage high-quality candidates
Track sourcing performance metrics including response rates, pipeline health, and time-to-engagement
Proven expertise using LinkedIn Sales Navigator for B2B lead generation
Strong hands-on experience with LinkedIn Recruiter and/or Recruiter Lite for sourcing and talent acquisition
Experience in healthcare, health tech, SaaS, or selling to medical practices is strongly preferred
Background in outbound sales strategy, ICP targeting, social selling, and recruitment marketing
Ability to craft professional, persuasive outreach messaging for both prospects and candidates
Experience creating LinkedIn content aligned with business growth and employer branding objectives
Familiarity with CRM systems, ATS platforms, and sales reporting tools
Strong analytical skills with the ability to track and improve performance metrics across sales and recruiting funnels
Comfortable working with U.S.-based teams and target market
Prior experience working at LinkedIn or serving as a LinkedIn Subject Matter Expert (SME) is highly preferred
This is an independent contractor position.
Job Hours: 8:30 AM to 4:30 PM or 9:00 AM to 5:00 PM Eastern Standard Time
Type: Full-time Remote
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.
WRS Health is an equal opportunity employer.
What We Do
More than just a cloud-based EHR & Practice Management software. At WRS Health, our commitment to helping physicians find balance in their roles, as healer, business owner, and human being, informs everything we do. That’s why we’ve developed systems and processes that simplify and automate the operational tasks of running a practice, resulting in business growth, so you can focus your time and energy on patient care. Our tools are designed to electronically manage both clinical and billing information with ease and efficiency. Each module within the EHR interconnects to ensure practice success and optimization, starting at the very first patient interaction. We also offer services, such as Virtual Front Desk Assistant, MIPS Management, and Revenue Cycle Management, that support practices in the automation and the redistribution of tasks to qualified personnel. With some EHRs, hands-on support ends when implementation is complete. That is not the case at WRS Health. We continually provide solutions that identify and address the root causes of systemic errors. Your dedicated account manager makes certain that there is constant alignment between your practice and WRS Health throughout our partnership. View the full list of features and services available at wrshealth.com. ****** Voted #1 by PCMag, WRS Health is a FHIR API certified Electronic Medical Record (EHR) and Practice Management System (PM). The EHR and PM V7.0 is Surescripts® certified for E-Prescribing.
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