LinkedIn Content & Engagement VA

The ideal candidate has experience with LinkedIn content, understands marketing fundamentals, and can work both independently and collaboratively with a strategy lead.

Scope of Work

1. LinkedIn Content Creation & Posting
   
• Create and publish LinkedIn posts based on provided themes and strategy direction
  
• Draft engaging captions aligned with brand voice and messaging
  
• Adapt and refine content provided by the LinkedIn strategy expert
  
• Occasionally propose content ideas and angles to support engagement and growth
  
2. Graphics & Visual Content
   
• Design simple, clean graphics to accompany LinkedIn posts (e.g., using Canva or similar tools)
  
• Ensure visuals align with branding and messaging
  
3. Webinar & Offer Promotion
   
• Publish LinkedIn posts promoting webinars, events, and offers
  
• Assist with light messaging or outreach where needed
  
• Support consistency in promotional campaigns
  
4. Engagement & Coordination
   
• Assist in monitoring post engagement
  
• Support basic messaging and interaction on LinkedIn
  
• Coordinate with the strategy expert to ensure alignment on content direction
  

Qualifications

Required:

• Experience managing or supporting LinkedIn content
  
• Strong written English and copywriting skills
  
• Basic graphic design skills (e.g., Canva)
  
• Understanding of marketing and audience engagement
  
• Ability to work independently and think proactively
  

Preferred:

• Experience supporting LinkedIn growth or personal branding
  
• Familiarity with Go High Level (GHL)
  
• Experience working with content strategies or marketing teams
  

Tools & Platforms

• LinkedIn (primary platform)
  
• Canva (or similar design tools)
  
• Go High Level (preferred)
  
• Other scheduling or content tools as needed
  

Work Setup

• Minimum weekly commitment: 10 hours per week
  
• Flexible schedule
  
• Initial focus: LinkedIn content creation and engagement, with potential to scale based on performance and needs