The Role
The Lifestyle PR Intern will assist with media monitoring, event coordination, influencer relations, and industry research for luxury lifestyle brands.
Summary Generated by Built In
We are seeking a proactive and detail-oriented Lifestyle PR Intern to join our lifestyle team, working across a portfolio of luxury lifestyle brands within arts & culture, design, travel, real estate and food and beverage. This role offers an insight into influencer relations, media monitoring, event coordination, and brand strategy within the high-end beauty space. You will gain exposure to some of the industry’s most prestigious brands while collaborating in a fast-paced, dynamic environment.
You should be a dedicated, multi-tasked, and proactive candidate who is enthusiastic about the fields of hospitality, art, and design and has an interest in a public relations career.
Key Responsibilities
- Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity
- Prepare clips of secured client coverage by creating a clean and cohesive image, gathering viewership data, and calculating the estimated value
- Conduct industry research to identify emerging trends within the travel, restaurant, and design spaces and create reports summarizing results
- Provide support on administrative tasks including audits, invitation lists, and updating databases
- Analyze the influencer landscape to identify targets for ongoing campaigns and events
- Compile media lists of lifestyles press across digital, print and broadcast
- Develop skills to draft pitches and story angles using an effective approach
- Facilitate the smooth running of the day-to-day function of each account team providing support as requested and required
Skills, Knowledge and Expertise
- Proficiency in Microsoft Office and Google Workspace is required
- Strong written and verbal skills
- Effective digital communication across email and Microsoft Teams
- Works well within a team
- Detail Oriented
- Eagerness and dedication to learn more about the lifestyle industry is essential
Intern Payment and Working Hours:
- This is an unpaid internship. We will provide experience that meets the criteria for academic credit and will complete any paperwork provided by the student to obtain course credit from an accredited academic institution. You must be able to work in office a minimum of 15 hours per week.
- Please note, this internship is on site with no remote work opportunities.
About
Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple’s services cover press relations, editorial procurement, product placement and high profile event management.A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.
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The Company
What We Do
Together Group is a curated collective of creative consultancies, marketing, technology, and production studios that create and elevate brands, experiences, and destinations for luxury and lifestyle sectors.
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