Job Description
Company Summary
Constellation Brands is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Constellation team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Constellation provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.
About the job
This role supports the Senior Manager, Lifestyle & Experiential Marketing in the development, management, and execution of strategic multicultural marketing programs across sports, music & culture for the beer brands Pacifico and Victoria. The Lifestyle & Experiential Marketing Associate will assist in the creation of activation strategies for each brand platform and will help secure and activate culturally relevant national partnerships, driving clear alignment across functions to ensure innovative and integrated execution.
Responsibilities:
ACTIVATION STRATEGY & NATIONAL PARTNERSHIPS
- Develop and implement sponsorship and event strategies for priority platforms across sports, music & culture.
- Support national sponsorship activation, working directly with Brand, Media, Field Marketing, Licensing & Partnerships, and Retail Marketing teams to drive integrated cross-functional programming.
- Manage day-to-day sponsorship operations including budget, multicultural agency management, approvals, sweepstakes development, and ticket distribution.
- Oversee the development of tools across national sponsorships to ensure successful local execution of programming.
- Support Senior Manager in identifying, acquiring, and managing talent, working with applicable agency support.
EXPERIENTIAL MARKETING
- Develop experiential briefs rooted in strategy & insights, with clear expectations for agency responses.
- Collaborate with Senior Manager to develop best-in-class consumer experiences that drive both short- & long-term marketing and business objectives.
- Support the planning & execution of events tied to national sponsorships that showcase the brand in unique and compelling ways and ensure consistent local takedowns and high-quality experiences.
PLANNING & BUSINESS MANAGEMENT
- Lead day-to-day budget management, maintaining monthly budgets and forecasts and overseeing vendors, invoices and payments.
- Develop, distribute, and present internal communications around platforms and sponsorships, including activation overviews, playbooks, and recaps to cross-functional partners and leadership.
- Utilize competitive, category, consumer, shopper, and retailer insights to validate and optimize concepts that will drive growth volume and meet objectives
- Lead ongoing analysis of programming & measurement of strategic national sponsorships to ensure brand programming is tracking against goals.
Your qualities & expertise
- Bachelor’s Degree required.
- 3+ years experience in Sports, Music or Entertainment Marketing with an emphasis on consumer-driven campaigns & multicultural marketing.
- Experience influencing cross-functional teams and external business partners.
- Strong budget management skills and experience working with large budgets.
- Proven track record of bringing innovative, strategic ideas to keep brand programming fresh and relevant.
- Understanding of, or willingness to learn, brand strategy and how to implement it across various consumer touchpoints.
- Experience writing briefs and delivering feedback to agencies clearly & succinctly.
- Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales leadership sponsorship partners and agencies).
- Understanding of or willingness to learn the Alc Bev Industry .
- Strong strategic thinking skills.
- Passion for sports, music and culture and the power of brand partnerships to drive brand building and consumer engagement.
- Innovative, solution-oriented self-starter with ability to multi-task.
- Proficiency in MS Office Programs – Word, Excel, PowerPoint, Outlook.
- Ability and willingness to travel 25% of time.
- Flexible work schedule with location based in Chicago.
About You
- You have your finger on the pulse and are a consumer first, always interested in what’s new in sports, music, entertainment, fashion, and tech.
- You’re a creative thinker, excited by big ideas and opportunities to drive consumer/fan connection.
- You seek out and are informed of the latest consumer engagement trends across social, experiential, venue technology, festival technology and music industries.
- You are observant, keeping an eye on what other brands are doing.
- Fluency in Spanish preferred
Location
Chicago, Illinois
Additional Locations
Job Type
Full time
Job Area
Marketing
The salary range for this role is:
$78,800.00 - $118,200.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
What We Do
Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.
Every day, people reach for our high-end, iconic imported beer brands such as those in the Corona brand family like the flagship Corona Extra, Modelo Especial and the flavorful lineup of Modelo Cheladas, Pacifico, and Victoria; our fine wine and craft spirits brands, including The Prisoner Wine Company, Robert Mondavi Winery, Casa Noble Tequila, and High West Whiskey; and our premium wine brands such as Kim Crawford and Meiomi.
As an agriculture-based company, we have a long history of operating sustainably and responsibly. Our ESG strategy is embedded into our business and our work focuses on serving as good stewards of the environment, enhancing social equity within our industry and communities, and promoting responsible beverage alcohol consumption. These commitments ground our aspirations beyond driving the bottom line as we work to create a future that is truly Worth Reaching For.
To learn more, visit www.cbrands.com and follow us on Twitter, Instagram, and LinkedIn
