Lifecycle Strategy, Senior Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A little about us

Yahoo’s Customer Strategy organization is the engine that drives meaningful connections with over half a billion global users. We are a team of data-driven, customer-first strategists who build, scale, and optimize personalized user journeys across Yahoo's legendary portfolio of products (Finance, Sports, Mail, News, and more). We operate at the intersection of product engineering, marketing technology, and creative storytelling, continuously innovating on how we nurture, engage, and retain our audience. If you are eager to shape the future of digital engagement using advanced marketing technology in a highly collaborative environment, we’d love to meet you.

About the role

The Senior Manager, Lifecycle Strategy, plays a critical role in defining and scaling end-to-end lifecycle strategies across channels. This role owns complex lifecycle problem spaces, partners deeply with Product Marketing, Channel Execution, and Marketing Analytics, and serves as a strategic driver of customer-first growth across Yahoo’s portfolio. You will ensure users receive relevant, timely, and cohesive experiences across all touchpoints and moments in the customer journey.

This is an individual contributor role for an experienced lifecycle strategist who can operate autonomously, influence cross-functional partners, and translate high-level growth objectives into actionable, multi-channel lifecycle strategies.

Responsibilities

• Own lifecycle strategy for key customer journeys from first engagement through long-term retention and reactivation across all channels.

• Define scalable lifecycle frameworks, journey maps, triggers, and messaging strategies that apply across CRM, in-product experiences, owned and operated surfaces, and emerging channels.

• Identify lifecycle gaps and growth opportunities using behavioral, engagement, and customer value signals.

• Partner with Channel Execution and Activation teams across CRM, in-product, paid media, and owned and operated channels to ensure cohesive lifecycle delivery.

• Identify and implement AI-driven efficiencies in day-to-day strategy workflows, utilizing generative AI systems (such as Gemini) to accelerate strategic brief drafting, audience persona mapping, and messaging hypothesis creation.

• Orchestrate the development of automated trigger rules and predictive modeling logic, replacing manual segmentation workflows with self-optimizing, AI-assisted target lists.

• Ensure consistent messaging, timing, and prioritization across channels to deliver a unified customer experience.

• Influence channel mix decisions based on lifecycle stage, user context, and business goals.

• Collaborate with Analytics to define lifecycle success metrics, experimentation roadmaps, and insight loops across channels.

• Work with Product and Engineering partners to inform in-product lifecycle moments and trigger enablement.

• Translate complex business objectives into clear lifecycle strategy briefs, journey definitions, and trigger logic.

• Provide strategic guidance to execution teams on prioritization, testing frameworks, and personalization approaches.

• Own lifecycle performance analysis across channels, evaluating effectiveness and diagnosing opportunities for improvement.

• Lead experimentation efforts to optimize channel mix, sequencing, and messaging.

• Mentor junior strategists and elevate lifecycle thinking across teams.
   

Qualifications

• 7+ years of experience in lifecycle strategy, growth marketing, CRM, or retention across multiple channels.

• Demonstrated experience designing and scaling multi-channel lifecycle strategies in complex product ecosystems.

• Strong experience partnering with Product Marketing, Growth, Product, and Channel teams.

• Deep familiarity with lifecycle measurement, experimentation, and optimization methodologies.

• Experience working with CRM, marketing automation, paid media, and personalization platforms.

• Experience integrating AI tools into marketing workflows, specifically for predictive audience segmentation or content personalization.

• Proven ability to exercise judgment in AI-augmented environments, knowing when to rely on automated systems versus manual strategic intervention.

• High degree of autonomy, judgment, and comfort operating in ambiguous environments.

• BA or BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.