LOCATION: This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.
THE ROLE
As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.
RESPONSIBILITIES
Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
Write briefs and approve all created assets.
Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.
Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
Continually track and develop a clear record of incremental revenue sourced from owned initiatives.
Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.
Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.
Strategic Planning & Ideation
Analytics & Optimization
Client Relationship Management
Sales & Growth Support
REQUIREMENTS
8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
Direct experience leveraging data for complex personalization marketing programs.
Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
Hands-on approach that delivers sharp strategic insights for clients.
Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.
Nice to Have
Understanding of AI decisioning tools with current practical application.
Superior written and communication skills with strong organizational abilities.
Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
Experience with project management tools.
Great intuition and a proactive nature.
Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
Skills Required
- 8+ years of experience providing lifecycle or retention marketing strategy
- Direct agency experience
- Extensive knowledge of email, SMS, push, and top-of-funnel marketing channels
- Track record of growth marketing success
- Hands-on experience with automation platforms such as Iterable, Braze, Segment, Klaviyo, or Customer.io
- Experience leveraging data for complex personalization marketing programs
- Experience providing marketing campaign and program analysis using BI or analytics tools such as Looker, Tableau, Mixpanel, or Amplitude
- Ability to manage multiple workstreams and stakeholders simultaneously
- Hands-on ability to deliver strategic insights for clients
- Current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies
- Understanding of AI decisioning tools with practical application
- Superior written and communication skills with strong organizational abilities
- Excellent attention to detail and ability to synthesize information into actionable tasks
- Experience with project management tools
- Ability to manage multiple projects and clients in a fast-paced environment
What We Do
Digital to our core, we are purpose built to transform possibilities for people. We solve complex problems with well-executed solutions tailor-made for continuous growth — we’re ambitious and our clients are too. We work with well-funded start-ups, global brands, and Fortune 1000 companies spanning industries and audiences, including EA, Moderna, League Health, and Realtor.com.
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