Lifecycle and Email Marketing Strategist

As a Lifecycle Marketing Strategist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.

This role is global but will be largely focused in the APAC region.

Let's talk about the responsibilities

• Design and activate multi-channel lifecycle strategies that drive engagement and conversion
• Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization
• Activate automated, data-driven campaigns that deliver targeted messaging through email, SMS, WhatsApp, and other channels
• Create requirements for technical teams to build complex journeys, audience lists and scripting for personalization
• Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously
• Design and run A/B tests to improve engagement and conversion rates and to learn more about customers
• Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization
• Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies
• Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals

Let’s Talk About Qualifications and Experience

• Bachelor’s degree.
• A minimum of 5 years of relevant experience in digital marketing, with a strong emphasis on lifecycle marketing and customer engagement
• Proven experience in Lifecycle Marketing, CRM, or related fields, ideally within the APAC region
• Strong knowledge of audience segmentation, targeting, and personalization techniques
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems
• Proficiency in data analysis, with the ability to translate insights into actionable strategies
• Proven experience building and activating multi-channel campaigns that include email, SMS, WhatsApp, or other related messaging platforms
• Strong interpersonal skills for working cross-functionally, bridging the gap between marketing objectives and technical implementation with business and tech teams
• Analytical mindset and experience with A/B testing, optimization, and reporting tools

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!