Lifecycle Marketing Specialist

HOW TO APPLY: Please submit your application directly, using the link below. To ensure your application is received and reviewed, please apply through this page rather than through LinkedIn/Indeed.

APPLY: https://lnkd.in/ggj5Qk7c

William Murray Golf is a golf and lifestyle brand built around bringing more personality, fun, and originality to the game. Inspired by Bill Murray's approach to life and golf, we create apparel and experiences for people who enjoy the game without taking themselves - or it - too seriously. We are a highly collaborative team, which means everyone has meaningful ownership and the opportunity to make a visible impact on the business. The Lifecycle Marketing Specialist will own the day-to-day execution and optimization of our customer retention programs across email, SMS, loyalty, affiliate marketing, reviews, and subscriber growth. This is a hands-on role for someone who is comfortable working inside different platforms, building campaigns and flows, analyzing performance, and continuously looking for ways to improve how we communicate with and retain our customers. You will work closely with Ecommerce, Marketing, Creative, and Customer Experience to turn our broader retention strategy into consistent, well-executed customer touch points. This role is ideal for someone who has developed a strong foundation in lifecycle, email, SMS, or ecommerce marketing and is ready to take on greater ownership of a brand's retention ecosystem.

What You’ll Own

Email & SMS Marketing

• Execute the ongoing email and SMS marketing calendar across campaigns, product launches, promotions, and customer initiatives.
• Build, schedule, test, and QA email campaigns in Klaviyo.
• Build and schedule SMS campaigns through Postscript.
• Maintain and optimize automated email and SMS flows across the customer lifecycle.
• Develop and maintain customer segments, including VIP, engaged, lapsed, and other behavioral audiences.
• Monitor campaign performance and identify opportunities to improve engagement, conversion, and retention.
• Coordinate with Creative and Ecommerce to ensure campaigns have the appropriate messaging, assets, links, offers, and timing.

Lifecycle & Customer Retention

• Support the continued development of customer lifecycle journeys from acquisition through repeat purchase and re-engagement.
• Monitor subscriber growth, engagement, retention trends, and repeat-purchase behavior.
• Maintain and optimize programs and integrations including Retention.com and Fondue.
• Ensure subscriber and customer data is flowing properly between platforms.
• Identify opportunities to improve customer retention, engagement, and lifetime value.
• Support testing and optimization of offers, messaging, audiences, and send strategy. Loyalty Program
• Manage the day-to-day administration of the William Murray Golf loyalty program.
• Maintain loyalty communications, automated flows, points, tiers, birthday rewards, and other customer benefits.
• Monitor program performance and customer participation.
• Coordinate loyalty campaigns and promotional initiatives.
• Troubleshoot program-level issues and work with Customer Experience on individual customer inquiries.

Affiliate Program

• Manage day-to-day administration of the affiliate program.
• Review and process affiliate applications.
• Conduct outreach to prospective affiliates and partners.
• Monitor affiliate activity, content, and program performance.
• Maintain accurate affiliate records and payout reporting.
• Prepare affiliate payouts for approval.
• Monitor for fraudulent activity, brand misuse, and other program issues. Reviews & Customer Advocacy
• Manage review activity and administration within Okendo.
• Review, moderate, and publish incoming customer reviews.
• Support initiatives designed to increase review volume and customer advocacy.
• Identify recurring customer feedback and surface relevant insights to Ecommerce, CX, Product, and Operations

What You'll Partner On

• Ecommerce: retention strategy, promotional planning, onsite customer experience, and revenue performance.
• Creative & Marketing: campaign creative, copy, brand messaging, and promotional assets.
• Customer Experience: loyalty questions, customer feedback, escalations, and recurring customer pain points.
• Operations: customer issues related to fulfillment, returns, inventory, and post-purchase experience.
• Finance: affiliate payout reconciliation and other program-related financial administration

Who You Are

• You have an innate ability to effectively collaborate with cross functional individuals and teams
• You have exceptional analytical and problem-solving skills
• You comfortably manage multiple projects at a time, while staying on deadline and sustaining quality of work
• You willingly roll up your sleeves to assist believing nothing is beneath you
• You truly have a customer first mentality demonstrated day after day in your actions
• You have an entrepreneurial mindset – ready to tackle challenges as they come and willing to hustle to get the job done
• You are comfortable with change and willing to flex/ pivot as necessary – this is still a startup!
• You thrive in a fast-paced ever-changing environment

What We’re Looking For

• 2+ years of experience in lifecycle marketing, email marketing, SMS marketing, ecommerce marketing, CRM, or a related field.
• Hands-on experience working in Klaviyo or a comparable platform.
• Experience building and executing marketing campaigns from setup through QA, launch, and reporting.
• Strong understanding of customer segmentation, automated flows, and lifecycle marketing fundamentals.
• Comfort working with performance data and translating it into actionable recommendations.
• Highly organized with strong attention to detail and the ability to manage multiple recurring
• programs and deadlines.
• Comfortable operating independently while working within broader strategic direction.
• Strong written communication skills and good instincts around customer-facing messaging.
• Curious, proactive, and willing to identify problems rather than waiting for someone else to solve them.
• Comfortable working in a fast-moving environment where priorities can change, and roles are highly collaborative.
• Able to freely move between strategic activities to day-to-day tactical execution tasks without pausing.
• You reside within a reasonable commuting distance to Austin, TX. Our team resides here, and we need you here too

Nice to Have

Experience with the following is a HUGE plus, but not required:

• Shopify
• Klaviyo
• Postscript
• Retention.com
• Fondue
• Okendo
• Loyalty or rewards platforms
• Affiliate marketing platforms
• Ecommerce apparel, consumer goods, golf, or lifestyle brands
• Customer retention and repeat-purchase analysis

How We Think About This Role

We aren't looking for someone to simply schedule emails from a calendar.

We want someone who can develop real ownership of the retention engine: understanding what we're sending, who we're sending it to, how it's performing, where customers are dropping off, and what we can do better.

The Head of Ecommerce will continue to own the broader retention strategy, budget, and commercial direction. This role will be responsible for turning that strategy into strong day-to-day execution while growing into an increasingly strategic contributor over time.

For the right person, there is significant opportunity to expand ownership as William Murray Golf continues to grow.

What You Will Get

You will join like-minded teammates that transcend who approach their craft not as a job but rather as something they love to do. We embrace our hybrid work environment knowing when employees are physically together creativity is heightened. We believe that it is intrinsic rewards that motivate employees sustainably, but respect the need for extrinsic rewards which would include:

• Market Competitive Pay
• Hybrid Work Environment
• Employee Health/Dental/Vision Insurance including options such as Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Generous Parental Leave
• Open PTO (unlimited paid time off with manager approval)
• Paid Holidays
• Referral Bonus Program
• Discount on William Murray Golf products

EEO & Diversity Statement

William Murray Golf is an equal opportunity employer. We recruit, employ, compensate, develop, and promote without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state, and local laws. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

At William Murray Golf, we champion a vibrant workplace culture that thrives on diversity and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. William Murray Golf will continue to champion a workplace culture that prizes diversity and inclusivity.