Company Description
Candidly was founded in 2016 to flip the script on what it means to plan, borrow, repay, and save for college. Today, we’re the category leader with the market’s most comprehensive AI-driven student debt and savings optimization platform. We partner with hundreds of top employers, financial institutions, and retirement record keepers, positioning Candidly to serve more than 35 million Americans.
We’re already achieving incredible results — to date, we’ve helped our users get on track to eliminate more than $1.8B in student debt and pay off their loans 175,000 years quicker — and we’re seeking movers, shakers, innovators, and problem solvers to help take our mission even further.
Candidly is a high-growth, Series B startup, funded by leading investors including Altos Ventures, Aflac, Salesforce Ventures, UBS, Equal Opportunity Ventures, Impact Engine, Rethink Impact, Unum, and Cercano Management. Our fully remote, international team of 70 (and counting) includes alumni from Google, UBS, Twitter, Plaid, Prudential, LendingTree, Morgan Stanley, Deutsche Bank, and more.
Job Description
Candidly is seeking a Lifecycle Marketing Specialist to join our mission of helping every U.S. worker make simultaneous progress towards financial stability, wellness, and wealth. In this contractor role, you will work directly with the Director of Customer Marketing and closely with the VP of Marketing. You’ll be responsible for driving platform engagement to achieve transformative outcomes for our end-users.
The ideal candidate is data-driven, detail-oriented, and possesses a solid understanding of core multi-channel best practices to foster product adoption. As a fully remote team, we rely on constant collaboration to address the evolving needs of our users.
Key Responsibilities
- Ensure seamless execution of all employer launch communications to end-users.
- Partner with product to integrate new marketing and transactional emails into the lifecycle journey.
- Partner with the content marketing team to convert our key messages into comprehensive campaigns throughout the user lifecycle.
- Utilize data to craft effective event-based messaging aimed at increasing conversions at critical touchpoints in the funnel.
- Analyze KPIs, including delivery rates, open rates, click rates, and down-funnel engagement at both campaign and account levels.
- Conduct A/B testing on various funnel elements such as subject lines, templates, cadence, and timing.
- Perform quality assurance on campaigns to ensure device compatibility and dynamic data integrity.
- Collaborate with designers and front-end engineers to develop responsive and high-performing marketing templates.
Qualifications
- 3+ years of experience in lifecycle marketing, email marketing, or a related field.
- Strong project management skills.
- Proven ability to collaborate effectively across departments to drive results.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Ability to thrive in a fast-paced, high-growth, fully remote work environment.
- Experience with Iterable strongly preferred.
Contract Details
- Duration: Initial contract period of 6 months.
- Location: Fully remote.
If you’re passionate about using your marketing expertise to make a significant impact we’d love to hear from you!
Background and EEOC
Candidly offers for employment are conditioned upon satisfactory completion of our employment screening process (including, but not limited to, a review of past employment and education records, background investigation, and/or credit check & fingerprints).
Candidly strives to foster an environment where every employee can succeed. As an Equal Opportunity Employer we do not discriminate on the basis of race, religion, color, sex, sexual orientation, gender identity, gender expression, national origin, age, non-disqualifying physical or mental disability, veteran status, or any other basis covered by applicable law. All employment is decided on the basis of qualifications, merit, and business need.
Top Skills
What We Do
Candidly is an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses and empowers people to make simultaneous progress on paying down student debt and building wealth. Candidly partners with leading employers, financial services companies serving the workplace like 401(k) and 403(b) recordkeepers, financial institutions, retirement plan advisors and more, to embed its experience anywhere a user works, banks, or experiences financial services. The platform supports flexible integration options including outlink, SSO, widget integration, and APIs that meet partners where they really are in resourcing, technical debt, and product resourcing/roadmap capacity. Candidly supports multiple branding options including white labeling and co-branding. Candidly understands that education is one of the largest investments most people will make in a lifetime — whether for themselves or their children. Candidly brings compassion, authenticity, and confidence to Americans as they navigate their higher education pursuits — past, present and future. Candidly is backed by leading venture capital and strategic investors including Aflac, Equal Opportunity Ventures, Impact Engine, Rethink Impact, Salesforce Ventures, UBS, Unum, and Vulcan Capital. For more information, visit www.getcandidly.com
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