Position Type: Permanent
Location: San Francisco, CA (Hybrid – minimum 3 days in office)
Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity
Job ID#: 170342
Contact: [email protected]
Job Description:
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities:
* Own lifecycle programs across onboarding, engagement, retention, and reactivation
* Design and optimize automated journeys using behavioral segmentation and user signals
* Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
* Partner with product, data, and marketing teams to support launches and drive feature adoption
* Develop lifecycle programs for both consumer users and professional/team use cases
Requirements:
* 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
* Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
* Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
* Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
* Exposure to both B2C and B2B or product-led environments is a plus
Skills Required
- 3-5 years of experience in lifecycle marketing, CRM marketing, or growth marketing
- Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
- Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
- Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
- Exposure to both B2C and B2B or product-led environments
What We Do
IntelliPro Group Inc. is one of the fastest growing IT services and HR solutions companies in Americas & APAC. We provide comprehensive IT services to help clients with IT Strategic Planning, Implementation, Deployment, IT Support on Artificial Intelligence, Big Data, Cloud Computing, Mobile Application Development, Data Mining and Business Intelligence, Enterprise Data Warehouse, and more. Besides our established IT services, our new business now is quickly extending to one-stop HR Solution Services, including Oversea Branch Setup Consulting, Compensation & Benefits Policy Consulting, Payroll Management Service, Talent Recruiting, and Employer Branding to satisfy our clients’ fast business expansion requirement. We have built our business on our company-wide commitment to continually overdeliver on the high expectations of our clients, employees, and business partners. The secret to our success is that our unified team works harder, faster, smarter, and more collaboratively than anyone else in the talent acquisition business. In addition to the immense talent and proprietary technology, IntelliPro Group is proud to offer continual professional development and extraordinary benefits to both consultants and full-time employees.
