In this role, you can expect to
- Serve as the connective tissue between Lifecycle Marketing and MarTech, ensuring campaign strategy and technical execution are tightly aligned and scalable.
- Partner closely with Lifecycle Marketing Managers to build and optimize journeys, automate campaigns, and ensure best practices are followed for performance and compliance.
- Build and maintain dynamic audiences within a Customer Data Platform (Segment, Hightouch, etc.), leveraging customer data to power relevant, personalized experiences at scale.
- Develop and maintain modular, reusable campaign templates and scalable content frameworks across channels (email, push, etc.).
- Execute and manage marketing campaigns across the B2C org, from intake to QA to deployment, ensuring seamless delivery and quality standards are upheld.
- Lead QA of lifecycle touchpoints across email and push, ensuring all personalization logic, dynamic content, and journey triggers perform as intended.
- Collaborate cross-functionally with Analytics, Product, and MarTech teams to troubleshoot issues, implement updates, and ensure long-term platform scalability.
- Champion a culture of experimentation and measurement by embedding testing strategies throughout lifecycle and CRM campaigns.
To thrive in this role, you have
- Bachelor's degree and 5+ years of experience in CRM, lifecycle, or marketing operations roles.
- Hands-on experience with CRM tools; expertise in Salesforce Marketing Cloud is required.
- Proven experience working with enterprise-level marketing automation platforms, including Segment CDP or similar.
- Ability to edit HTML for modular templates and customize dynamic content blocks.
- Strong understanding of subscription-based business models, ideally across multiple tiers or product lines.
- A strategic grasp of cross-channel marketing (email, push, SMS, in-app) and how they work together to drive customer outcomes.
- Deep knowledge of performance metrics and KPIs, with experience building data-driven campaigns that optimize for engagement, conversion, and retention.
- Familiar with managing and maintaining creative assets used in CRM campaigns
- A proactive, resourceful mindset and the ability to thrive in fast-paced, evolving environments.
Top Skills
What We Do
PlayOn is the all-in-one fan engagement platform for schools. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
Why Work With Us
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact.
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